Canadians Are Hitting Peak Streaming Fatigue: Samsung

Recent national polling commissioned by Samsung Canada shows what many viewers are already feeling: Canadians are drowning in streaming options.

  • 65% say they feel overwhelmed by the number of platforms
  • Nearly half (49%) wish their TV would “do the searching” for them

The result is a growing wave of streaming fatigue, choice paralysis over where to find shows, what’s available on which service, and how to avoid endless scrolling.

You can read the results of the poll here: https://www.newswire.ca/news-releases/survey-uncovers-canada-s-homebody-economy-boom-living-rooms-are-the-new-hotspot-885903795.html

As part of looking into how Canadians are adapting to this cluttered viewing landscape, Samsung recently rolled out Vision AI Companion, a new conversational-AI interface for its 2025 smart-TV lineup. Instead of manually searching platform by platform, viewers can ask questions like:

  • “What should I watch tonight?”
  • “Where is this show streaming?”
  • “Who is this actor?”

The TV then delivers visualized, personalized responses, melding content discovery, info and context in one place. It’s part of a broader shift in how AI is beginning to reshape the home-viewing experience moving from search to conversation.

Leave a Reply

Discover more from The IT Nerd

Subscribe now to keep reading and get access to the full archive.

Continue reading