The IT Nerd

Freedom Mobile is often referred to as Canada’s Fourth Telco relative to their place in relation to “big three” telcos which are Rogers, Bell, and Telus. Now Freedom has had a positive influence on the market by forcing down the prices of cell phone service in the country and having the best international roaming options available. But in terms of coverage and offerings, Freedom sort of lags behind the “big three”. If Freedom is going to, really continue to have positive momentum in 2026, here’s things that they need to focus on:

• Securing customer data: Freedom got pwned in 2025. Which is something that I suspected that would happen when I first got onto the Freedom Mobile bandwagon. And getting pwned is a great way to have customers bolt to the competition. Thus at the top of the list has to be Freedom stepping up their game in that area. They need to prove to their current customers and to their future customers that they can secure customer data. And the time to start doing that is now.
• Superior customer service: Right now Rogers, Bell and Telus have by all reports have taken a serious dive in their customer service via off-shoring their customer service and bringing in AI to replace humans. Which has infuriated customers who can’t get the help that they need from the “big three”. Freedom has an opportunity to take advantage of this by having Canadian based customer service that is customer focused and easy to get to. On top of that Freedom needs to improve their app which is simply a wrapper for their website so that is is a real app that allows customers to add and remove services with ease. While they’re at it, Freedom should also update their website to allow customers to do the same thing. In short, what Freedom needs to do is to make dealing with them as frictionless as possible.
• Better coverage with less reliance on their partners: Freedom will never be a legitimate competitor to the “big three” until they have a network that they control. So what they should start doing in 2026 is accelerate their rollout of their own towers in more places. That way they are able to control their own destiny from a service quality standpoint. Speaking of service quality, Freedom also needs to fill in the holes in their coverage. In Toronto for example there’s areas where there’s very weak coverage or no coverage. And signal penetration inside buildings lags behind the “big three”. All of this needs to change.
• Implementing more 5G variants: What does this mean? Well, they have 5G and some 5G+. But for Freedom to be a player, they need to have things such as5G Standalone and 5G RedCap as that will benefit a wide variety of 5G devices and use cases. That’s important because we live in an age where cell service isn’t just about phones, it’s about devices and how those devices are used. And by doing so, that would put Freedom either level to or ahead of the “big three”.

I’d be very interested in hearing from Freedom Mobile customers about anything else you think should be on this list. And I would be very interested if Freedom Mobile has a response to this if they happen to be reading this. Finally for transparency purposes, I am also a Freedom Mobile customer. So you might say that I am invested in the success of Freedom Mobile. Unless I switch carriers, which I have been known to do.

This entry was posted on January 5, 2026 at 9:54 am and is filed under Commentary with tags Freedom Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.