‘Include our feedback as you build AI’ is the key message from American and Canadian respondents polled in TELUS’ latest cross-border study, AI Trust Atlas: Public perspectives on bridging the AI trust gap. With 85% of Canadians and 89% of Americans reporting that they are using AI, familiarity with the technology is growing – and so are calls for inclusion and engagement in how AI is designed and deployed.
The report captures perspectives from more than 11,000 Canadians and Americans, with special attention to historically underrepresented* communities, highlighting the importance of including a wide range of voices to build trustworthy AI. In strong majorities, respondents shared that their trust in companies that use AI is stronger when organizations review potential harms before release, explain AI use in plain language and actively listen to customer input on how AI is deployed.
Charting a course to trust in AI
Survey participants laid out actions companies that deploy AI technology can take to earn their confidence:
- 69% of Canadians and 72% of Americans want companies to actively seek and listen to customer input before deploying AI
- 76% of Canadians and 77% of Americans would trust companies more if they reviewed AI systems for potential harms before launching new tools
- 73% of Canadians and 74% of Americans want companies to explain how they use AI in easy-to-understand terms
- 90% in both countries believe AI should be regulated, demonstrating strong support for governance frameworks
Trust in AI is built through collaboration
The report concludes with actionable recommendations for government, industry and academia, providing a clear roadmap for implementation:
- Strengthen AI literacy through education programs that help people understand and safely use AI
- Embed diverse perspectives throughout AI development – from conception to deployment – to create more resilient, trusted systems that work equitably for all communities
- Provide clear explanations and human oversight for critical AI decisions
- Collaborate across sectors to create ethical standards that keep people safe while encouraging innovation
Global leadership in AI
TELUS established its leadership in human-centric technology, consistently evolving how it innovates to meet the changing needs and expectations of customers and communities:
- In September 2025, TELUS opened Canada’s first Sovereign AI Factory — a secure, scalable and high-performance AI compute facility to support Canadian businesses and economy, and drive our nation’s AI future
- In November 2025, the TELUS AI Factory was named Canada’s fastest and most powerful supercomputer by the prestigious TOP500 list, ranking 78th among the world’s 500 most powerful computing systems
- TELUS’ generative AI (GenAI) customer support tool made history by becoming the first in the world to be internationally certified in Privacy by Design (ISO 31700-1)
- It was the first telecom to sign a voluntary AI code of conduct introduced by the Canadian federal government, and has won several international awards for its work, including the Responsible AI Institute’s Outstanding Organization prize
- TELUS participates in many international forums including speaking on UN AI for Good panels, NIST’s U.S. AI Safety Institute Consortium, and participating in the G7 Business delegation, while collaborating strategically with leading AI research institutes including Mila – Quebec Artificial Intelligence Institute, the Vector Institute and Alberta Machine Learning Institute (AMII)
- TELUS was one of the first contributors to the Hiroshima AI Process Transparency Report and was featured as a case study in the Business at OECD report on AI skills and productivity
- It also partnered with Indigenomics to launch IndigenomicsAI with TELUS’ Sovereign AI Factory to advance Indigenous economic growth
By prioritizing trust, TELUS aims to create a future where everyone can confidently embrace the benefits of technology. To read the full report, visit telus.com/ResponsibleAI.
Like this:
Like Loading...
Related
This entry was posted on January 28, 2026 at 9:29 am and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
New TELUS cross-border study reveals Canadians and Americans want companies to earn their trust in AI
‘Include our feedback as you build AI’ is the key message from American and Canadian respondents polled in TELUS’ latest cross-border study, AI Trust Atlas: Public perspectives on bridging the AI trust gap. With 85% of Canadians and 89% of Americans reporting that they are using AI, familiarity with the technology is growing – and so are calls for inclusion and engagement in how AI is designed and deployed.
The report captures perspectives from more than 11,000 Canadians and Americans, with special attention to historically underrepresented* communities, highlighting the importance of including a wide range of voices to build trustworthy AI. In strong majorities, respondents shared that their trust in companies that use AI is stronger when organizations review potential harms before release, explain AI use in plain language and actively listen to customer input on how AI is deployed.
Charting a course to trust in AI
Survey participants laid out actions companies that deploy AI technology can take to earn their confidence:
Trust in AI is built through collaboration
The report concludes with actionable recommendations for government, industry and academia, providing a clear roadmap for implementation:
Global leadership in AI
TELUS established its leadership in human-centric technology, consistently evolving how it innovates to meet the changing needs and expectations of customers and communities:
By prioritizing trust, TELUS aims to create a future where everyone can confidently embrace the benefits of technology. To read the full report, visit telus.com/ResponsibleAI.
Share this:
Like this:
Related
This entry was posted on January 28, 2026 at 9:29 am and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.