In a seminal boost for Canada’s future innovators, TELUS President and Chief Executive Officer Darren Entwistle and Fiona Entwistle, who was a volunteer director of the TELUS Vancouver Community Board and the TELUS Friendly Future Foundation Board of Directors for a combined 12 years, have announced a landmark $1 million personal donation to the TELUS Friendly Future Foundation that will significantly expand the TELUS Student Bursary program. This transformative gift will officially launch the Entwistle Technology Bursary, designed to open doors for underserved youth pursuing post-secondary education in science, math and technology, and who are committed to making a positive difference in their communities. The new fund aims to level the playing field for young people who are committed to making a real difference in their communities but face financial hurdles impeding the realization of their post-secondary and technical vocation education ambitions.
This seminal gift builds on Darren’s long-standing dedication to supporting underserved citizens, including donating 50 per cent of his salary to support TELUS-designated COVID relief efforts across Canada in 2020. Moreover, this generous donation arrives just as the TELUS Friendly Future Foundation prepares for its annual gala on June 18, inspiring further community support to help Canadian youth reach their full potential. Applications for the 2026/27 academic year have surpassed past years, and the Entwistles’ generosity will enable the Foundation to support even more students starting in Fall 2027. Based on the Foundation’s long-term investment strategy for the gift from the Entwistle Family, it is anticipated that the resulting endowment will provide at least 15 additional bursaries annually (and indefinitely), creating an ongoing legacy of support for the next generation of technology leaders.
Learn more about the TELUS Student Bursary and how you can also support the next generation of Canadian leaders at friendlyfuture.com/Bursary.
TELUS Is Using AI To Alter The Accents Of Their Customer Service Agents…. WTF?
Posted in Commentary with tags Telus on May 6, 2026 by itnerdThis is really bonkers.
A Globe and Mail (Paywalled) story popped up in my news feed with this:
The voice you hear on the other side of a call-centre interaction might soon sound a little more familiar, thanks to an AI tool that adjusts speech in real time – but not everyone thinks it’s a good idea.
Telus Digital, the wholly owned division of Telus Corp. responsible for customer experience and call centres, has deployed artificial-intelligence technology that alters the accent of customer service agents.
In a post on the company’s website explaining the benefits of speech enhancement, Telus Digital says the technology, provided by a third-party company called Tomato.ai, uses speech-to-speech models to transform live audio.
It works by encoding the speaker’s voice, modifying pronunciation-related features, then decoding the speech back into audio, the company said.
“These models directly modify the acoustic features of speech, preserving the speaker’s voice while improving clarity and reducing accent-related friction,” the company wrote in its post. “This approach allows the solution to address mispronunciations without altering the speaker’s identity or emotional tone.”
Other companies that provide a similar feature say it helps speed up calls and help customers find solutions, while protecting service agents from harassment or discrimination.
Telus Digital provides the call-centre support for the company’s Canadian telecom subscribers, as well as other clients globally.
Where do I begin with this one?
So on one hand, I can see what TELUS is up to here. They know that certain accents from certain ethnic groups rub some people the wrong way. Which in my opinion says more about those people than TELUS or those who are contracted to work for TELUS. So using AI to fix that could be considered a viable path to make customer interactions easier for those people. But here’s the flip side in my opinion. This can easily be perceived as being inherently racist with TELUS being perceived as being the bad guy here as they are covering up the fact that they outsource their customer service. Related to that, a really cynical person could easily say that rather than use AI to do this, TELUS should hire “Canadians” instead. Which opens up a whole can of worms in terms of what defines a “Canadian” because a “Canadian” can have a non
Honestly, TELUS in my opinion created a PR problem that it didn’t need to create. They may want to rethink their life choices as this really doesn’t look good for them. And they need to do something quickly before this blows up more than it already has.
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