AI is a top growth tactic in 2026 for Canadian sales teams
With mounting concerns that AI is producing more ‘workslop’ than ROI, the pressure is on for Canadian businesses to turn AI into revenue and productivity gains in 2026.
Salesforce’s 7th Edition State of Sales Report reveals AI and AI agents rank as the #1 growth tactic for 2026 shaping Canada’s sales industry. Based on a survey of 4,050 sales professionals – including 250 respondents in Canada – the report finds that top performers are 1.7x more likely to use AI agents than struggling teams. Not only this, nearly 9 in 10 global sellers plan to use AI agents by 2027 to close a growing capacity gap.
Key Canadian findings include:
49% of sales representatives view cold outreach as the worst part of their job, and 47% say they lack the bandwidth to do it.
Only 18% of Canadian sales reps’ workweek is dedicated to prospecting clients – one of the primary, revenue-driving functions of sales teams.
88% of Canadian sellers using AI agents say this technology is critical for meeting business demands.
This entry was posted on February 4, 2026 at 9:15 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
AI is a top growth tactic in 2026 for Canadian sales teams
With mounting concerns that AI is producing more ‘workslop’ than ROI, the pressure is on for Canadian businesses to turn AI into revenue and productivity gains in 2026.
Salesforce’s 7th Edition State of Sales Report reveals AI and AI agents rank as the #1 growth tactic for 2026 shaping Canada’s sales industry. Based on a survey of 4,050 sales professionals – including 250 respondents in Canada – the report finds that top performers are 1.7x more likely to use AI agents than struggling teams. Not only this, nearly 9 in 10 global sellers plan to use AI agents by 2027 to close a growing capacity gap.
Key Canadian findings include:
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This entry was posted on February 4, 2026 at 9:15 am and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.