Archive for Salesforce

Inflation Drives Prices Over 10% In February YoY For Canadian Consumers: Salesforce

Posted in Commentary with tags on March 9, 2022 by itnerd

Salesforce today released its February Shopping Index Report which analyzes data from over one billion shoppers globally. As inflation drove higher prices, the report revealed that prices for Canadian consumers rose a dramatic 10.4% YoY in February while only by 4.4% globally YoY.

Overall, challenges including inflation, low inventory and supply chain management have impacted consumer spending in Canada creating new hurdles for retailers. 

Key Canadian Data – Salesforce’s February Shopping Index: 

  • Following a holiday season with modest growth, digital commerce sales in Februarydropped by 21% YoY in Canada, and decreased by 5% YoY globally.
  • Prices for consumers in Canada rose 10.4% YoY in February while globally prices increased by 4.4% YoY.
  • Product inventory in February shrank by -22% in Canada and -5% globally as retailers and consumers continued to grapple with supply chain issues and rising costs brought on by inflation.
  • Product categories with the highest price growth globally in February include:
    • Home, Furniture (21.8%)
    • Home, Appliances (17.9%)
    • Home, Dining, Art & Decor (11%)
  • Product categories with least price growth globally  in February include:
    • Active Footwear (1.3%)
    • General Footwear (.8%)
    • Electronics and Accessories (.5%)

 You can read more here.

Salesforce & Amazon Web Services Partner For Next-Generation Video Streaming

Posted in Commentary with tags on February 17, 2022 by itnerd

Today Salesforce and Amazon Web Services (AWS) announced a customizable direct-to-customer offering for next-generation video streaming and monetization. 

Building and scaling a profitable D2C streaming service that helps content distributors manage the customer lifecycle remains a complex task. This is because attracting and retaining a diverse audience while delivering consistent high-quality video content represent a few of the challenges content distributors still face. 

To help alleviate some of these pain points, Salesforce and AWS’s new D2C offering combines high-quality video streaming technology with unique viewer data and feedback analysis tools to enable content distributors to deliver more personalized viewer experiences.

Key Features

  • More Integrated, Personalized Experiences: Content distributors can personalize viewer experiences while driving new subscriber acquisition, generating incremental revenues while increasing customer loyalty, retention, and support.  
  • Increased Retention and Additional Insights into Viewer Intelligence: Content distributors gain deeper insight into subscriber engagement with content such as clickstream actions or likes and dislikes on specific content recommendations served up to a subscriber. 
  • Configurable Platform to Easily Support Innovation: Content distributors now have a view into the entire subscriber journey and engagement with their content from start to finish.

For further information see here.

81% of Canadians Struggling To Learn Digital Skills: Salesforce

Posted in Commentary with tags on February 8, 2022 by itnerd

Salesforce Canada’s newly published Digital Skills Index reveals that 81% of Canadians are currently struggling with learning the digital skills needed for work with that sentiment increasing to 86% in the next five years. 

According to LinkedIn, many of the  top 20 growing jobs in Canada for 2022 require digital-savvy skills such as an e-commerce coordinator or data science specialist. However, the Digital Skills Index reveals that respondents rate themselves as ‘beginner’ in many of the skills needed for these growing job titles: AI (78%), coding and development (73%), and product management technology (60%).  

Key highlights of the report include: 

  • Nearly three-quarters of Canadians (81%) don’t feel equipped to learn the digital skills needed by businesses now and even more (86%) don’t feel equipped for the future.
  • Younger respondents have the greatest confidence and ambition to learn new skills – 17% of Gen Z is actively learning and training for skills needed over the next five years compared to 8% of Baby Boomers.
  • According to the Index, skills in collaboration technology are viewed as the most important skills needed by businesses today and over the next five years, but only 19% of Canadians rate themselves ‘advanced’ in those collaboration technology skills needed for the workplace.

For further details here’s a link to the Digital Skills Index data dashboard here.

Salesforce Announces Safety Cloud To Help Businesses Reopen Safely

Posted in Commentary with tags on February 1, 2022 by itnerd

Today Salesforce announced the launch of Safety Cloud, a tool to help businesses better manage their entry protocols and health testing to create safer in-person experiences at events and in the workplace. 

With Ontario emerging from its fourth lockdown yesterday, it’s clear that Canadian businesses and governments are struggling with effective ways of managing and tracking the health and safety of the public. Though 56% of Canadians supported the latest round of government restrictions, one in four people feel increased loneliness due to lockdowns, longing to ‘just move on with it.’ Going forward, technology will play a critical role in bringing communities together safely. 

Key Safety Cloud Features

  • Management of health and safety protocols: Innovations allow employees and customers to get together safely by automating protocols and easily scaling health status collection
  • Collect and verify COVID health status: Organizations can now implement and manage health and safety protocols, collect and verify employee and customer health status, and streamline entry into buildings with secure, multi-factor credentials
  • Automate and streamline entry: Instead of reviewing every proof of vaccination manually, SMART Health Cards enable organizations to automate verification of an individual’s health status

Salesforce has now used different features from Safety Cloud to reopen 84 of its offices globally. It also facilitated more than 21,500 COVID-19 tests and verified more than 8,000 vaccine credentials, helping more than 4,500 attendees get together safely at Dreamforce SF and NYC 2021. Partners Traction on Demand and Accenture are also using the technology. 

Salesforce To Require MFA For All Users Starting February 1st

Posted in Commentary with tags on January 9, 2022 by itnerd

Salesforce has announced that it is adopting multi-factor authentication (A.K.A. MFA) for all users starting on February 1st. Thus companies that use Salesforce will have to enable a form of MFA for their accounts or see employees cut off from accessing the platform. Here’s the list of acceptable forms of MFA:

  • Salesforce Authenticator mobile app (available on the Apple App Store or Google Play Store)
  • Time-based one-time passcode (TOTP) authenticator apps, like Google Authenticator, Microsoft Authenticator, or Authy.
  • Security keys that support WebAuthn or U2F, such as Yubico’s YubiKey or Google’s Titan.
  • Built-in authenticators, such as Apple’s Touch ID and Face ID, or Windows Hello.

This is a good move by Salesforce as it will ensure that any data on the platform is secure. The company’s decision was initially announced last March, and most customers had been notified about the new requirement since at least February 2021 so they’d have time to prepare. So if you’re a Salesforce admin and you haven’t rolled out MFA yet, you need to do it ASAP.

Pro Tip: You can set up multiple forms of MFA. I would do that to ensure that you are never locked out of your account.

Salesforce To Grow & Conserve 500K Native Trees In British Columbia

Posted in Commentary with tags on December 15, 2021 by itnerd

Yesterday, Salesforce announced a partnership with One Tree Planted to grow and conserve 500,000 native trees on Nazko First Nation Territory in the Fraser Plateau in British Columbia.

  • The high-priority region is still recovering from a 2017 wildfire that burned over 540,000 hectares. The impact of this reforestation will reduce recovery time by decades, regenerating the environment and benefitting the communities that live on the land.
  • This is one of multiple Canadian reforestation projects that Salesforce is partnering with One Tree Planted to achieve its 100 million tree goal, and accelerate — a global movement founded in partnership with the World Economic Forum, to restore, conserve and grow one trillion trees by 2030.   

In addition, Salesforce also announced a tree equity initiative focused on long-term climate justice in partnership with One Tree Planted in the city of Malton, Ontario. 

  • The program will engage four local schools to teach youth about the historical roots of environmental justice and how trees are a solution for creating equity. They will also plant 720 large trees around the Claireville Dam Restoration Site with them to create more greenspace and address the region’s “urban heat island effect.”

These are some cool projects that Salesforce is involved in which makes Salesforce more than just a SaaS company.

Salesforce and DocuSign Team Up

Posted in Commentary with tags on October 27, 2021 by itnerd

Salesforce and DocuSign today announced an expansion of their global strategic partnership to build new joint solutions that make it easier for customers to accelerate how agreements are facilitated around the world. New innovations will automate the contract process with AI-based, smart solutions that improve the customer experience of preparing, signing, and managing agreements, drive faster ROI, and increase collaboration amongst organizations with Slack functionality.

New innovations

Companies must maximize productivity and collaboration in an all-digital, work-from-anywhere world. Salesforce and Slack enable organizations to build their digital HQ by improving employee collaboration both internally and externally with customers and partners – no matter where, when, or how they work. 

Salesforce’s expanded partnership with DocuSign will offer new ways to make it easier to prepare contracts, quotes, and invoices, track and enforce contract terms, and manage the entire contract lifecycle management (CLM) process efficiently across DocuSign, Salesforce, and Slack platforms. New applications will be jointly designed and developed natively in Salesforce Customer 360:

  • Agreement collaboration with DocuSign and Slack platforms: This integration aims to accelerate the broader agreement collaboration process for customers, right from within Slack. New workflows will notify teams on agreement progress and action items, enabling them to work quickly to review, edit, monitor, and execute agreements, without ever leaving their digital HQ. DocuSign eSignature for Slackis available now; DocuSign CLM for Slack will be available in 2022.
  • DocuSign Gen for Salesforce Billing: Customers can close, bill, and recognize revenue faster through branded invoices, directly inside Salesforce Billing, with configurable templates. Customers can also schedule batch invoice generation and delivery or generate an invoice, on-demand, driving more on-time payments and fewer customer service issues. DocuSign Gen for Salesforce Billing is available now.
  • DocuSign Gen for Salesforce CPQ Plus: Customers can automatically generate professional, customizable agreements from Salesforce with just a few clicks. The entire process can be configured and controlled from Salesforce, saving customers time, eliminating errors, and speeding up the path to revenue.DocuSign Gen for Salesforce CPQ Plus is available now.
  • DocuSign CLM for Salesforce Field Service: Customers will be able to automate Obligation Management by tracking, enforcing, and updating key contract terms across departments. Obligations and terms from contracts executed via DocuSign CLM, such as warranties and service level agreements (SLAs), can be mapped into Service Cloud contract objects. This will enable smarter and more automated service experiences, and efficient service contract execution. DocuSign CLM for Salesforce Field Service will be available in 2022.

For more detail on the partnership, please visit

Infographic: Small & Medium Business Trends Report

Posted in Commentary with tags on October 15, 2021 by itnerd

Salesforce’s annual Small Business Trends report with Canadian-specific data is out and it illustrates how small and medium-sized businesses navigated through the last year. They are embracing a digital-first world and are confident in future business success.

For instance, the past 18 months accelerated a number of innovations from SMB owners to digitize. Salesforce’s report found that:

  •  72% of SMBs believe operational shifts they’ve made to business operations over the past year will benefit their business long-term; 
  • 81% of SMBs plan to offer contactless services permanently, such as secure payments (51%), digital customer service (42%) and Ecommerce (35%); and 
  • 90% of SMBs have moved a portion of their operations online in the past year.

Source: Salesforce

New Study Finds Salesforce Economy in Canada Will Create 71,700 Jobs and $36.8 Billion in New Business Revenues by 2026

Posted in Commentary with tags on October 6, 2021 by itnerd

Salesforce today announced a new study from IDC that finds Salesforce and its ecosystem of partners in Canada will create 71,700 new jobs and $36.8 billion in new business revenues by 2026. The study also finds that Salesforce is driving immense growth for its partner ecosystem in Canada, which will make $8.08 for every $1 Salesforce makes locally by 2026. 

Building digital HQs solves for urgent transformation needs

IDC forecasts that cloud-related technologies will account for 27% of digital transformation IT spending this year, growing to 37% in 2026, as businesses focus on establishing digital HQs to deliver customer and employee success from anywhere. Remote work, contactless customer engagement, and sustainability efforts are becoming more prevalent than ever, and IDC expects this trend will only continue. 

As more companies build out their digital HQs to support an increasingly remote workforce, Salesforce technologies have helped its customers adjust to uncertainty – enabling remote work and remote contact with customers, and making it possible to develop new products in weeks, not months.

IDC also conducted a survey of 525 enterprises across eight countries on cloud deployment and the benefits and challenges of cloud computing. Of the 74% of survey respondents who say their organizations have a formal digital transformation strategy, 97% rate cloud computing as important to that strategy. The survey also found that Salesforce solutions have enabled:

  • 47% of customer respondents to expand their workforce to more suburban and rural areas.
  • 38% of customer respondents to expand their workforce to new populations (for example, stay-at-home parents and people with disabilities).
  • 36% of customer respondents to support a more flexible work environment.

Salesforce technologies can also help companies plan for a more sustainable future. IDC forecasts that from 2021 to 2024, global migration from on-premise software to the cloud could reduce as much as 1 billion metric tons of CO2. Salesforce itself has set a goal of pursuing 100% renewable energy for its global operations by 2022, and currently delivers a carbon-neutral cloud to all its customers. And, according to IDC’s customer survey, 39% of Salesforce customers surveyed look to Salesforce as a source of support in reaching their own sustainability objectives.

Salesforce partner ecosystem drives worldwide acceleration of growth

IDC predicts that the use of Salesforce and its ecosystem’s cloud services will generate $308 billion in the customer base this year and more than double that in 2026, at $724 billion. Today, the ecosystem of Salesforce partners delivering cloud services to customers is five times as big as Salesforce itself, and will be more than six times as big in 2026. The study also found that 2026 ecosystem revenues are forecast to be 3.5 times those in 2020

Salesforce paves pathways to help unlock career opportunities in the Salesforce Economy

23% of new jobs created in the Salesforce customer base this year leverage significant digital skills — such as using automation tools, the Internet of Things ( IoT), and other complex applications. Trailhead, Salesforce’s free online learning platform, and its Trailblazer Community, which accelerates this learning through peer-to-peer knowledge sharing and support, empower anyone to learn digital skills for the growing Salesforce economy. 

How Salesforce is creating jobs to fuel the Salesforce Economy

Salesforce has a number of programs and initiatives to help create the jobs of the future—and to fill them with well-equipped candidates:

  • The Trailblazer Community is a global network of millions of people who help each other learn new skills and succeed with Salesforce. The Trailblazer Community offers an online platform to connect from anywhere, as well as more than 1,300 active regional and interest-based groups around the world. Members share their guidance and expertise and support each other as they build careers and companies with Salesforce. To date, 3 in 5 Trailblazers credit their participation in the Trailblazer Community with helping them get a new job or promotion.
  • Trailhead has empowered more than 3.5 million people globally to learn in-demand skills for the future of work. With Trailhead, learners can skill up for free from anywhere and earn globally-recognized credentials for careers in the Salesforce ecosystem. Trailhead provides guided career paths for Salesforce roles, and is introducing three new roles to create entry points into some of the fastest-growing fields today: Marketer, Sales, and Designer. 
  • The Salesforce Talent Alliance is an initiative that connects partners to job candidates trained on Salesforce via Trailhead and brings new talent into the fast-growing ecosystem. This year, two Talent Alliance partners are Salesforce’s Partner Innovation Awards recipients for demonstrating excellence in expanding the Salesforce economy by training and hiring new and diverse pipelines of talent:
    • Cognizant, in collaboration with Salesforce, the University of Montana and ATG, a Cognizant Company built a 12-week paid Salesforce training program called Aim Higher, which has developed more than 175 new Salesforce credentialed consultants in the past two years.
    • Bucher + Suter is a Salesforce independent software vendor (ISV) partner that champions and is a sponsor of Noser Young, which is a leading IT Trainer in Switzerland. Through the Noser Young partnership, Bucher + Suter takes on apprentices every year to help with their education in IT.

What is the Salesforce Economy?
IDC defines “The Salesforce Economy” as the footprint of Salesforce and its partner ecosystem on the economy at large. This includes the revenues and jobs directly generated in the Salesforce customer base from the use of Salesforce and its partners cloud services, as well as jobs created indirectly in the economy by local spending by direct employees and Salesforce and its partners themselves.

Salesforce’s multi-faceted partner ecosystem is a driving force behind the Salesforce Economy’s massive growth and includes:

  • The Salesforce partner ecosystem can help customers grow faster. Throughout a customer’s journey, partners fill technology whitespace and offer solutions across products, industries, and regions. The Salesforce partner ecosystem includes consulting partners, ISVs, and resellers that bring the power of apps and expertise to solve any customer challenges. 
  • Launched in 2006, Salesforce AppExchange is the world’s leading enterprise cloud marketplace, with over 6,700 partner listings and more than 9 million installs. 

Additional Resources

  • Download a full copy of the IDC White Paper, “The Salesforce Economic Impact”.
  • Explore data from the IDC White Paper in Tableau.
  • Hear more about the impact of the Salesforce Economy in this Newsroom Q&A.
  • Learn more about the 2021 Partner Innovation Awards here.
  • Learn more about Salesforce’s partner ecosystem here
  • Visit the Salesforce AppExchange: 
  • Read more about Salesforce’s Pathfinder Program and the top 3 lessons learned about training the tech workforce of the future here

IDC Methodology

The Salesforce Economic Impact Model is an extension to IDC’s IT Economic Impact Model. It estimates Salesforce’s current and future share of the benefits to the general economy generated by cloud computing, and it also estimates the size of the ecosystem supporting Salesforce using IDC’s market research on the ratio of spending on professional services to cloud subscriptions; the ratio of sales of hardware, software, and networking to spending on public and private cloud computing; and the ratio of spending on application development tools to applications developed.

Note that the ecosystem may include companies that are not formal business partners of Salesforce but that nevertheless sell products or services associated with the Salesforce implementations.

IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021

Salesforce Launches Health Cloud 2.0

Posted in Commentary with tags on September 21, 2021 by itnerd

Salesforce today announced Health Cloud 2.0, technology designed to empower businesses and governments to deliver better health and safety for their employees, customers and communities.

As we navigate a future that’s a hybrid of digital, in-person, and on-site, focus has shifted to ensuring health, safety, and effective business operations in the new normal — which is key to building trust and business continuity. Now, COVID-19 testing, vaccination, contact tracing, wellness assessments and delivering healthcare from multiple settings are critical as organizations in every industry are looking for ways to be together safely with their customers and employees.

Salesforce understands these needs intuitively. This week the company is deploying Dreampass, a new part of the Health Cloud 2.0 portfolio, at its three-day, hybrid digital and in-person Dreamforce conference. Dreampass enables robust and scalable COVID-19 safety protocols to be implemented for in-person attendees, including managing proof of vaccination, integrating with testing vendors and delivering automated personalized communications throughout the process to help ensure a safer environment for attendees, staff, and the community.

Empowering connected experiences for health and work

The Health Cloud 2.0 portfolio of products will be available to any business in any sector: 

  • Dreampass is designed to help deliver safer in-person events for employees, customers, and communities with capabilities including attendee registration management, COVID-19 vaccine and/or testing status verification and testing vendor integration to help issue testing kits. Dreampass then allows admission upon integrated test results with a personalized QR code. In the case of protocol changes or possible exposure, notifications and messaging also can be sent to the attendee directly.
  • Contact tracing allows organizations to manually contact trace more safely and securely by collecting only limited, necessary data from individuals who are infected or potentially exposed and creating visual maps of contacts to monitor for potential outbreaks.
  • Vaccine management helps governments and organizations manage vaccine programs at scale quickly, including inventory management, appointment scheduling, outcome monitoring, public health notifications, and more.
  • Value-based care from anywhere enables healthcare organizations topersonalize patient experiences and deliver hybrid healthcare experiences in multiple care settings. It is also designed to help bring care teams together to achieve better patient outcomes, helping to improve business productivity and public health operations.

For more on Health Cloud 2.0, watch the Dreamforce ‘21 keynote here.