GenAI boosts productivity by nearly 4 hours a week but gains are highly uneven: Nexthink

New research from Nexthink, the global leader in Digital Employee Experience (DEX) management, reveals that users[1] of Generative AI (GenAI) tools save a net average of 3 hours and 47 minutes per week.[2] However, the analysis finds that there are huge discrepancies between the four market-leading tools, with ChatGPT boosting productivity by more than double that of Copilot.

Tool[3]Average engagement time per user per weekEstimated net time saved per user per week
ChatGPT2hr 47mins5hr 46mins
Claude2hr 30mins3hr 23mins
Copilot2hr 40mins2hr 45mins
Gemini2hr 13mins4hr 46mins

The analysis, based on 4.9m sessions per day across 3.4m employees, also finds users tend to engage with GenAI 10 times per day, for a total of three hours and fourteen minutes per week on average.[4] However, there are significant numbers of users who are yet to engage with any of the Big Four tools.

While businesses have been quick to embrace GenAI, a lack of visibility around which tools are being used, by whom, and for what purposes, has been a significant problem in understanding the value they are getting from these investments. Nexthink AI Drive solves this problem by consolidating visibility, usage, guidance, and measurement data into a single vantage point. Combining this robust DEX data with user sentiment analysis, it uncovers employee pain points and adoption barriers, enabling organizations to provide better adoption support and employees to gain confidence faster.

To find out more about GenAI adoption or to discover how such tools are being used in your organization, please visit Nexthink’s AI Activation Playbook.

[1] Employees who log in at least once a week to any GenAI tool

2 Based on self-reporting from 5,000 end users between 30th October – January 29th of estimated time saved when using GenAI tools.

3 Overall averages reflect usage across all GenAI tools observed and are weighted by real-world usage levels (the four tools shown are the most used, but not used equally)

4 Data collected between 30th October 2025 – 29th January 2026 from Nexthink products AI Drive and AppEx. Data has been collected as a benchmark of tools across organizations. As such, in-house tools use has not been included in the analysis. All other product names, logos, brands, and other trademarks included in this release are the property of their respective trademark holders, and use of them does not imply any affiliation with or endorsement by them.

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