SOCRadar today launched a new “partner first” VAR program that will help its partners gain a greater competitive edge and increased profitability leveraging the company’s innovative AI-driven Threat Intelligence enriched with External Attack Surface Management, Digital Risk Protection, Marketing Resources, supported by a dedicated channel partner team. The program introduces expanded incentives, enhanced sales enablement, and deeper technical engagement designed to help high-performing partners accelerate pipeline and deliver greater value to customers.
Concurrent with the launch of its new VAR program, SOCRadar has appointed Brian Costello as VP of Global Partnerships. Throughout his career, Brian has built successful channel partner programs and led high-performing security and cloud teams, delivering innovative technology solutions that exceed targets and drive consistent year-over-year business growth in both Fortune 15 and emerging tech company spaces.
Aggressive Discounts, Stronger Partner Margins, Financial Incentives and More
The new VAR program will enable partners to benefit from more aggressive discounts and performance-based rewards, creating stronger margins and clear financial incentives for driving new opportunities. The program also introduces enhanced deal protection, incumbency advantages, and robust deal registration, ensuring partners are recognized and rewarded for the opportunities they develop.
To help partners engage customers more effectively, SOCRadar is also providing sales-focused enablement content, including concise use cases, problem statements, qualifying questions, and buyer personas. These resources enable partners to quickly identify opportunities and initiate meaningful security conversations without requiring an immediate deep technical dive.
The new VAR program includes:
- Expanded and more aggressive discounts and rewards for high-performance partners accompanied by deeper sales and technical support.
- Stronger margins – Discounts, incumbency and deal registration protection
- Sales focused content – Easy to consume use cases, problem statements, qualifying questions and buyer personas to accelerate opportunity discovery without having to do a deep technical dive
- Technical support – Scoping support, POV access and integrations mapping to understand how to fit into a customer’s environment
- Event support – Funding and coordination to drive opportunities with prospects and customers in the field and build a close collaboration between the SOCRadar team and its partners.
SOCRadar is also expanding technical collaboration and support, offering partners scoping assistance, proof-of-value (POV) access, and integration mapping to demonstrate how the platform fits seamlessly within a customer’s security environment. In addition, the company is investing in joint field engagement, providing event funding and coordinated support to help partners generate demand, build pipeline, and strengthen relationships with prospects and customers. This initiative reinforces SOCRadar’s commitment to building close, high-impact partnerships that drive shared success in the market.
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SOCRadar Launches Redesigned VAR Program And Appoints Cybersecurity Partnership Leader Brian Costello as VP of Global Partnership
SOCRadar today launched a new “partner first” VAR program that will help its partners gain a greater competitive edge and increased profitability leveraging the company’s innovative AI-driven Threat Intelligence enriched with External Attack Surface Management, Digital Risk Protection, Marketing Resources, supported by a dedicated channel partner team. The program introduces expanded incentives, enhanced sales enablement, and deeper technical engagement designed to help high-performing partners accelerate pipeline and deliver greater value to customers.
Concurrent with the launch of its new VAR program, SOCRadar has appointed Brian Costello as VP of Global Partnerships. Throughout his career, Brian has built successful channel partner programs and led high-performing security and cloud teams, delivering innovative technology solutions that exceed targets and drive consistent year-over-year business growth in both Fortune 15 and emerging tech company spaces.
Aggressive Discounts, Stronger Partner Margins, Financial Incentives and More
The new VAR program will enable partners to benefit from more aggressive discounts and performance-based rewards, creating stronger margins and clear financial incentives for driving new opportunities. The program also introduces enhanced deal protection, incumbency advantages, and robust deal registration, ensuring partners are recognized and rewarded for the opportunities they develop.
To help partners engage customers more effectively, SOCRadar is also providing sales-focused enablement content, including concise use cases, problem statements, qualifying questions, and buyer personas. These resources enable partners to quickly identify opportunities and initiate meaningful security conversations without requiring an immediate deep technical dive.
The new VAR program includes:
SOCRadar is also expanding technical collaboration and support, offering partners scoping assistance, proof-of-value (POV) access, and integration mapping to demonstrate how the platform fits seamlessly within a customer’s security environment. In addition, the company is investing in joint field engagement, providing event funding and coordinated support to help partners generate demand, build pipeline, and strengthen relationships with prospects and customers. This initiative reinforces SOCRadar’s commitment to building close, high-impact partnerships that drive shared success in the market.
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This entry was posted on March 18, 2026 at 1:23 pm and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.