Other World Computing Expands UK Channel with M2M Direct Distribution Partnership

Other World Computing today announced the appointment of M2M Direct as a UK distribution partner. Effective April 6, 2026, the agreement expands OWC’s reach across the UK, making its full portfolio more accessible to specialist retailers, value-added resellers, system integrators, and e-commerce channels as part of the company’s broader European growth strategy.

For OWC, this builds on an established UK presence and pairs it with a partner that brings the reach, expertise, and execution to dramatically expand it across a highly business-critical market. For M2M Direct, it adds a high-performance portfolio that aligns with where demand is going – content creation, data-heavy environments, and AI-driven workloads that don’t leave room for compromise. For the channel, it opens the door to more opportunity – giving partners access to solutions they can confidently bring to customers, expanding what they offer and how they show up. And for end users, it simply means better access to technology that performs, scales, and keeps up with the way modern work actually gets done.

Resellers interested in becoming OWC partners can contact M2M Direct here: sales@m2m-direct.co.uk to learn more about the OWC Deal Registration and Partner Programme.

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