GM Begins To Bring Back Apple CarPlay And Android Auto

Well this is a shock. Actually this isn’t a shock. Remember when GM tried to kill Apple CarPlay and Android Auto in its EVs? Then it tried and failed to justify the move? Twice? Well it’s back:

GM is bringing Apple CarPlay and Android Auto back to its vehicles, reversing one of the more unpopular decisions in the automaker’s recent history.

The company this week unveiled a new infotainment interface, debuting on the 2027 Chevrolet Silverado and GMC Sierra pickups, that folds smartphone projection back into the dashboard and runs alongside GM’s native system.

And:

GM justified the move, claiming it would address clunkiness when switching back from CarPlay to the vehicle’s own infotainment system, but in reality, GM wanted to keep all the data it was getting from its users.

No GM. It’s not the clunkiness. It’s the fact that likely your sales have fallen through the floor given that Android Auto and Apple CarPlay were not part of the deal. Not that I am the gold standard for anything, but my wife and I were looking at EVs and GM products were off the list because they didn’t have Apple CarPlay and Android Auto. But don’t take my word for it. Take GM dealers word for it:

The backlash was immediate, and the data was brutal. Surveys at the time found 79% of new-car buyers would only consider a vehicle that offered CarPlay, and that it was available on 98% of new cars sold. Dealers warned buyers would simply walk to a rival showroom.

“CarPlay’s not broken. Why fix it?” dealer sources told the Detroit Free Press. Industry analyst Karl Brauer predicted to Yahoo Finance that the move would “backfire.”

Well it’s backfired. And I have to admit that this may not get us into a GM showroom after they’ve reversed it. The fact that GM has tried to kill Android Auto and Apple CarPlay so casually says a lot about GM and how little they think of customers. And my wife and I will not forget that. Ever.

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