TELUS Matches Rogers In Offering An $75 Data Plan…. With A Twist
Earlier today Rogers served up a 10GB for $75 “unlimited” plan that made news because of the fact that Canadian wireless consumers had never seen a plan like that before. In the article that I wrote, I said this:
Now the Rogers announcement should trigger similar announcements from Bell and Telus as the so called “big 3” tend to be in lockstep with each other rather than truly competing against each other. Thus any customer who is with the “big 3” will likely benefit from this. I expect to see that response come quickly. As in the next day or two.
Well, according to iPhone In Canada, TELUS is going to be offering a plan that is better than what Rogers offers:
A Telus spokesperson said in a statement, “We’re always making enhancements to our customer experience. Launching tomorrow, we have a promotional offer for new, renewing and existing BYOD customers who can get 10GB plus 5GB bonus data starting at $75 for BYOD on Canada’s largest and fastest network with the best customer service.”
Beyond your 15GB of LTE data, Telus says customers “will be charged our usual pay-per-use overage rate of $10/100MB.”
So this is a promotional offer. And this offer is serving up more data than Rogers is offering for the same price. And it’s aimed at BYOD customers. In my mind, this may be the better deal as it doesn’t appear to be throttled like Rogers offering is, and you get more data. Seeing as I am a TELUS customer, and I am in the range of paying that kind of money for my data, this is totally worth looking into for me. I suspect that many other TELUS customers may feel the same way. I’ll let you know what happens when I try to sign up for this plan.
That leaves Bell as the the only one of the “big 3” that doesn’t have a plan like this. One suspects that this will change tomorrow.
UPDATE: Just a quick clarification. The TELUS plan is a promotional plan that expires on July 2nd. The Rogers plan is part of their standard offering going forward. So in effect, TELUS is on matching or beating Rogers for a limited time. Another point is that TELUS is only offering the 5GB bonus for two years. Then presumably you drop back to the 10GB of data a month.
UPDATE #2: TELUS has updated their website with this time limited promotion. Interestingly there’s pricing for BYOD customers and customers on contract.
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