Rogers Uses iPhone To Grab 191,000 New Cell Phone Subcribers

I guess all those anti-Rogers protest sites didn’t work. According to Rogers third quarter results, the iPhone helped the telco grab customers away from it’s rivals in droves:

  • Wireless subscriber net additions totalled 239,000, with postpaid net additions of 191,000. Postpaid monthly ARPU (average revenue per user) increased 4% year-over-year to $78.46 driven in part by the 38% growth in data revenue to $253 million, representing 16.5% of network revenue.
  • Wireless launched the Apple iPhone 3G in Canada on July 11, 2008 and activated approximately 255,000 of the devices during the quarter. Approximately one-third of these activations were to subscribers new to Wireless with the other two-thirds being to existing Rogers Wireless subscribers who upgraded to the iPhone and committed to new term contracts. The vast majority of iPhone subscribers have attached both voice and monthly data packages and are generating monthly ARPU
    considerably above the monthly ARPU generated from Wireless’ overall subscriber base. The initial sales volumes of this device drove significantly higher acquisition and retention costs at Wireless.

I’ll let you read all the gory details from their results, but the bottom line is that it means that Rogers is laughing all the way to the bank because their net income Increased 84% to $495 Million which one has to assume was largely powered by iPhone sales. Which means that if you’re Telus or Bell, it sucks to be them. Their results are not out yet, but I expect them to be bleeding cell phone customers like a drive by shooting victim in Compton.

It just goes to show you what sort of power the iPhone has over the tech universe.

Leave a Reply

%d bloggers like this: