BlackBerry Curve 8520 Hits Rogers Stores

My “new best friends at Rogers” sent me an e-mail to let me know that the BlackBerry Curve 8520 is on the street. Here’s the key message from their press release:

The BlackBerry Curve 8520 smartphone will be available from Rogers Wireless in two colours – black and violet. In addition to providing the industry’s leading mobile email and messaging solution, the smartphone features a new touch-sensitive trackpad for navigation and dedicated media keys that are integrated into the top of the handset for quick and convenient control of music and videos. It also comes with built-in Wi-Fi(R) (802.11 b/g) and support for Rogers TalkSpot(TM) service, allowing customers to make unlimited Canada-wide calls over Wi-Fi for only $15 per month.

The BlackBerry 8520 is available now for $99 on a three-year agreement (boo hiss) with minimum combined service fees of $45/mo or more. So it’s aimed at the masses rather than the guys in the executive offices. Interesting. I guess Rogers needs something to replace the revenue that they’re about to lose from people defecting to Bell or Telus to get an iPhone, and this is the first step in doing so.

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