Rogers Launches Chatr…. Lawsuit At 11

The Globe And Mail is reporting that Rogers today launched the Chatr discount brand that I spoke about in a previous story:

In a release, the company said chatr would be launching in Toronto, Vancouver, Calgary, Edmonton and Ottawa, with Montreal to follow, and would offer an unlimited talk plan for $35 and an unlimited talk-and-text plan for $45. chatr will not offer contracts and handset subsidies, and is offering a variety of cheap cellphones, some as low as $60.

Charming. But Rogers is going to have to defend this new brand in court as Mobilicty is kind of ticked off about the existence of this brand, as I mentioned previously:

“It is clear this brand was designed to solely go after the new entrants and drive them out of the market,” said Stewart Lyons, chief operating officer, Mobilicity.

Lyons said Mobilicity lawyers are preparing to launch legal proceedings against Rogers and intend to file a complaint to Canada’s Competition Tribunal.

Amazing. Yet another case of two companies fighting it out in court with the lawyers being the only winners. In any case, we’ll see what the end results of this are. But in the meantime, if you’re Canadian, now might be a really good time to get a cell phone.

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