“Antennagate” And Verizon Cost Apple iPhone Sales…. Maybe

They say there’s lies, dammed lies, and statistics. Well, here’s an example of that. Fortune has a study that says that “antennagate” and Verizon cost Apple iPhone sales:

That’s the major finding of a survey released Wednesday by Piper Jaffray’s Gene Munster. His team interviewed 258 cell phone users in downtown Minneapolis to gauge the impact of the iPhone 4’s signal attenuation issues. Although the surveyors didn’t ask about Verizon, the subject came up on its own accord.

Munster’s conclusion: “The antenna issue is removing upside potential for iPhone units, but Verizon is actually the most significant factor limiting demand.”

How many sales did it cost Apple? There’s a number for that:

“In order to quantify a worst-case scenario, we estimate that 40% of all iPhone sales are domestic (was 38% in the June quarter). We are modeling for Apple to sell 11m iPhones in the Sept. quarter, implying about 4.4m domestic sales. If Apple lost 20% of those sales, or 880k units, it would reduce our EPS estimate in the quarter by $0.11, from $3.72 to $3.61.

In any case, here’s were I have a problem with this study. The sample size was 258 people in one city. How accurate can that possibly be? Perhaps someone should do a real study to see what “antennagate” really cost Apple.

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