Netflix Reduces Video Quality In Canada To Make Up For Your ISP Capping You

It really sucks to be Canadian. Because we have to deal with ISP’s having bandwidth caps, Netflix has to reduce their video quality to compensate:

This is Neil Hunt, Chief Product Officer, to tell our members in Canada that starting today, watching movies and TV shows streaming from Netflix will use 2/3 less data on average, with minimal impact to video quality.

Lovely. Here’s why:

We made these changes because many Canadian Internet service providers unfortunately enforce monthly caps on the total amount of data consumed.

Sucks to be us. Here’s the choices Canadians get for video quaity:

Good: limits video/audio to 625 kbps/64 kbps. With this setting, 30 hours of content would be up to 9 GBytes per month. (about 0.3 GBytes/hour)

Better: limits video/audio to a maximum of 1300 kbps/192 kpbs. With this setting, 30 hours of content would be less than 20 GBytes per month. (about 0.7 GBytes/hour)

Best: will use any of the video/audio rates available. Our highest quality files are 4800 kbps (for 1080p HD video) and 384 kbps audio (for 5.1 audio). 30 hours of this highest quality streaming would be less than 67 GBytes. (about 1.0 GBytes/hour – or up to 2.3 GBytes/hour when streaming HD content).

Good is enabled by default.

This is a sad commentary on the state of the Internet in Canada. The fact that innovation is stifled to such a degree by ISP’s (well, not all ISPs. Just three of them) that Netflix has to do this clearly needs to be addressed. Seeing as Canada is currently going through an election, now would be a good time to do so.

2 Responses to “Netflix Reduces Video Quality In Canada To Make Up For Your ISP Capping You”

  1. CanadaOnceWasGood Says:

    I plan to move to the United States because of this. I work using the internet, and often use the internet during my spare time. Netflix seemed great and I was happy when it was coming to Canada. Of course, Canada ALWAYS gets the shit. I went over the boarder and had Subway. You get more of everything for less. I shopped for clothes and it’s cheaper. What the fuck is wrong with Canada? I seriously think the only thing Canada gives us is free Health Care and smart gun laws. Everything else is fucking sad. It’s so fucking expensive. Especially here in BC. Like, it seriously pisses me the fuck off, LOL. I guess that’s why I’m done with this country. I no longer care about it. Fuck you Stephen Harper and fuck all the idiots who are running this shit to the ground. Play fair or just fucking die.

  2. If people had the choice to just exterminate the morons who decide to give Canada the trash end of things… I swear they’d say “Yes please, I’d rather them die then live like this.” Seriously CRTC. I’ll fucking have your head. Time to start being fair. Do you always want to be UNDER the UNITED STATES? Behind it? Time to step your game up.

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