RIM Announces BBX OS …. Does Anyone Care?

RIM has a lot of problems at the moment. A tablet that doesn’t sell, a smartphone that isn’t considered cool, and there was that global outage that they had last week. In an attempt to change their fortunes, RIM announced their next generation OS called BBX:

Research In Motion Ltd. founder and co-chief executive officer Mike Lazaridis unveiled the BlackBerry maker’s new software platform, BBX, at the Waterloo, Ont. company’s annual developer conference in San Francisco.

The new platform will power all of RIM’s future BlackBerry smartphones and BlackBerry PlayBook tablets and is based on the QNX software that currently powers the company’s PlayBook tablets.

“Everything you build for BBX will run on every single device RIM makes,” Mr. Lazaridis said during his keynote.

You can click here for all the details about this OS. But I will say this much. If it does everything that they say it will do, it may give RIM a fighting shot to live. The question is, does anyone care? After all Apple and anyone who uses the Google Android OS are kicking RIM all over hell’s half acre. BBX has to be perfect and compelling to change that. Even then, I don’t know if anyone will care. We’ll find out what the buzz is like when the first devices with this OS ship.

Another piece of news that slipped out today is that Playbook OS 2.0 is in the hands of developers. Let’s hope that this is better than what shipped with the Playbook as that was far from compelling to say the least.

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