RIM CEO Admits Apple And Google Winning Smartphone War In The US

Perhaps RIM finally has a clue that they’re in trouble? I’m saying that because RIM’s new CEO Thorsten Heins admitted in a recent interview that they’re losing the smartphone war to Apple and Google in the US marketplace:

“It hurts. It hurts me to see us losing market share in the U.S. There was a paradigm shift, and we did not shift with it…” Heins said. “I know we’ve made mistakes, and I know I’m in for a fight.”

They question is, what is he going to do about it?

“We want to stop the bleeding,” he said. Heins emphasized RIM’s international growth, and noted the company has taken its subscriber base from 50 million to 75 million in a year.

Heins made it clear the company is working to protect its installed customer base and plans a major program to encourage existing Blackberry users to switch to its newest phones, which use its Blackberry 7 operating system.

He would not elaborate on details but said the promotional effort would not be undertaken at a loss to the company, and that carriers are working with it on a program that could include higher end data plans.  

Good luck with that. I still say that RIM is dead. But they are free to prove me wrong (though they won’t).


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