Lowes Introduces Augmented Reality To Help Their Customers Shop

I had to admit that I found it weird to get a press release from a big box home improvement store. But when I read it, I could understand why it sent to me. Lowes has announced Augmented Reality technology helps customers interact with products in 3D from home. I’ll take this snippet from the press release to explain what this is:

With the use of a special App, customers can use camera-enabled iOS or Android Smartphones and Tablets to take a virtual tour of the selected images – all while looking at a traditional flyer, from the comforts of home.

The pilot project includes three LG Appliances that will appear in the Lowe’s flyer delivered to customers May10th. The LG washer, dryer and refrigerator featured are all compatible with the App that allows customers to zoom in on specific hot spots, or test product features such as opening and closing the doors, pulling out the drawers, and turning on the washer and dryer to see how they work.

“Technology is changing how people shop and the ways in which we interact with our customers,” says Alan Huggins, president of Lowe’s Canada.”Lowe’s is always looking for innovative ways to inspire customers – this new Virtual Experience allows products on paper to be viewed as though they are within a showroom at home and helps to demonstrate how an appliance would look in the customer’s own kitchen or laundry room.”

The App, which supports the use of Augmented Reality technology, was created by Red Piston, a company based out of Windsor, Ontario that specializes in building innovative Mobile Apps.

“We’re proud to have worked on this project with a great partner like Lowe’s”, says Ali Al-Aasm, Co-Founder, Red Piston. “It’s exciting to have developed an App that uses technology that customers really haven’t seen much of yet in the Canadian Marketplace.”

Okay. I have to admit that this is very different and I can see how it could be of value to consumers. It’s a pilot project at the moment. But I can fully expect that it will go from pilot project to being more widespread. If you’ve got further questions, check out their FAQ for the details or check out this link.

What do you think? Post a comment below and share your thoughts.

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