Apple Blows Things Up At The Sr. Management Level

The biggest news in the tech world is the fact that the Sr. Management level at Apple got re-organized. Among the biggest changes are the immediate departure of retail chief John Browett and a 2013 exit for iOS chief Scott Forstall. Sir Jony Ive, Bob Mansfield, Eddy Cue, and Craig Federighi are all taking on increased responsibilities. Ive now heads Human Interface teams in addition to his role as head on Industrial Design. Cue has responsibility for Siri and Maps. He currently runs Internet Software and Services as well. Federighi will lead both the iOS and OS X teams. Finally, Mansfield will lead a new technologies group focused on innovation in wireless technology and semiconductors.

The word on the street is that Forstall was the dude behind the epic fail of Maps and was made to walk the plank because of that. Here’s what the Wall Street Journal had to say about that:

It is being said that Forstall didn’t get along with Jony Ive. The knighted designer won that battle. Apple named him the chief of all “human interface” on Monday. Reading between the lines, that means software in addition to hardware. Design lovers hated the paper “shredder” that Apple introduced with its Passbook product. Ive, a fan of minimalism, must have hated it too. Watch for Apple to kill it.

I also heard that Forstall refused to sign the letter apologizing for the mapping fiasco, sealing his fate at Apple.

If I’m a betting man, I bet Google is going to giving him a call.

As for Browett, he ran Apple’s retail arm. He had not worked for Apple that long (8 months is what the Wall Street Journal said), so read into that what you will. I’m guessing he didn’t fit in.

So, I think it’s safe to say that Tim Cook is making Apple his own. We’ll see how well that works out for him.

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