For those who were waiting for RIM to put a date to the launch of BlackBerry 10, one now exists. January 30th is the date to “launch” BlackBerry 10 according to a press release that hit the web today:
Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today that it will hold its BlackBerry® 10 launch event on January 30th, 2013. The event will happen simultaneously in multiple countries around the world. This day will mark the official launch of its new platform – BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones. Details on the smartphones and their availability will be announced at the event.
“In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs. Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today,” said Thorsten Heins, President and CEO of Research In Motion. “Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world.”
The thing is, this is simply a launch event. Customers will not be able to get their hands on a BlackBerry 10 on that day. Given the fact that they’re behind Google and Apple, that’s not a good thing. You can be sure that they’ll say that they got BlackBerry 10 to market in Q1 2013, but unless you can actually buy one on that day it doesn’t count in my mind. Why? It could be days, weeks, or months before you could actually buy one. RIM would do themselves a favor by making sure that customers can get new BlackBerry devices as quickly as possible after this launch event. Having said that, Apple has made this formula work. But RIM isn’t Apple.
Still, at least they have something to show and talk about. That’s better than nothing.
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This entry was posted on November 12, 2012 at 8:58 pm and is filed under Commentary with tags BlackBerry, RIM. You can follow any responses to this entry through the RSS 2.0 feed.
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BlackBerry 10 Gets A Date…. Sort Of…
For those who were waiting for RIM to put a date to the launch of BlackBerry 10, one now exists. January 30th is the date to “launch” BlackBerry 10 according to a press release that hit the web today:
Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today that it will hold its BlackBerry® 10 launch event on January 30th, 2013. The event will happen simultaneously in multiple countries around the world. This day will mark the official launch of its new platform – BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones. Details on the smartphones and their availability will be announced at the event.
“In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs. Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today,” said Thorsten Heins, President and CEO of Research In Motion. “Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world.”
The thing is, this is simply a launch event. Customers will not be able to get their hands on a BlackBerry 10 on that day. Given the fact that they’re behind Google and Apple, that’s not a good thing. You can be sure that they’ll say that they got BlackBerry 10 to market in Q1 2013, but unless you can actually buy one on that day it doesn’t count in my mind. Why? It could be days, weeks, or months before you could actually buy one. RIM would do themselves a favor by making sure that customers can get new BlackBerry devices as quickly as possible after this launch event. Having said that, Apple has made this formula work. But RIM isn’t Apple.
Still, at least they have something to show and talk about. That’s better than nothing.
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This entry was posted on November 12, 2012 at 8:58 pm and is filed under Commentary with tags BlackBerry, RIM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.