RIM Drops The Word “App” From Their App Store

I’m guessing that the fact that the word “app” isn’t part of the BlackBerry App World is part of the upcoming BlackBerry 10 rollout. Let’s see what this blog post has to say:

Hey #TeamBlackBerry, if you were up at the wee hours of the morning today, you may have noticed a change to the BlackBerry App World web store. It is now simply called BlackBerry World. The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond.

As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps – it will now be home to Videos and Music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.

So, they’re taking an Apple like approach to try to be a “one stop shop.” Interesting strategy. I wonder if it will pay off? I guess we’ll find out at the end of the month when their media event is scheduled to take place.

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