Well…. Where do I begin?
Yesterday BlackBerry had one of those days. For starters, a report surfaced saying that pre-orders of the Z10 didn’t exactly set the world on fire:
Detwiler Fenton & Co.’s Jeff Johnston today writes that his “checks” of pre-orders for BlackBerry‘s (BBRY) Z10 handset in the U.S. “indicate that consumer pre-orders have been light and well below expectations.”
The core issue? Here it is:
Johnston, however, sees the Z10 as a good offering that users come to like once they’ve tried it out, and opines that the company has an awareness problem getting its product in front of people
Hmmm…. It confirms what I suggested in part 3 of my review of the Z10. That if BlackBerry fails, it won’t be because of the hardware. Though I will admit that I didn’t really talk about an awareness problem.
Now comes some positive news from Morgan Stanley:
BlackBerry (BBRY) rose 6.5 percent after Morgan Stanley (MS) analyst Ehud Gelblum raised his rating on the stock to the equivalent of buy, saying the new BlackBerry 10 smartphone lineup will boost profit margins.
But it wasn’t all good news:
Gelblum, who is based in New York, raised his rating to overweight from underweight and boosted his target price to $22 from $10. Still, the probability that BB10 emerges as a “viable” third operating system remains small, he said.
Hmmm….. Not exactly a ringing endorsement. Now, to top it all off, BlackBerry took a shot from Eric Schmidt. Here’s a video interview from the Google CEO where he did admit to being “a BlackBerry user, because I like the keyboard,” he also said that the company is “slowly in trouble.”
Ouch.
Well, that’s just a great day if you’re Thorsten Heinz. Actually, it isn’t. One wonders if BlackBerry can survive much more of this.
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This entry was posted on March 22, 2013 at 7:49 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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It Was One Of Those Days For BlackBerry
Well…. Where do I begin?
Yesterday BlackBerry had one of those days. For starters, a report surfaced saying that pre-orders of the Z10 didn’t exactly set the world on fire:
Detwiler Fenton & Co.’s Jeff Johnston today writes that his “checks” of pre-orders for BlackBerry‘s (BBRY) Z10 handset in the U.S. “indicate that consumer pre-orders have been light and well below expectations.”
The core issue? Here it is:
Johnston, however, sees the Z10 as a good offering that users come to like once they’ve tried it out, and opines that the company has an awareness problem getting its product in front of people
Hmmm…. It confirms what I suggested in part 3 of my review of the Z10. That if BlackBerry fails, it won’t be because of the hardware. Though I will admit that I didn’t really talk about an awareness problem.
Now comes some positive news from Morgan Stanley:
BlackBerry (BBRY) rose 6.5 percent after Morgan Stanley (MS) analyst Ehud Gelblum raised his rating on the stock to the equivalent of buy, saying the new BlackBerry 10 smartphone lineup will boost profit margins.
But it wasn’t all good news:
Gelblum, who is based in New York, raised his rating to overweight from underweight and boosted his target price to $22 from $10. Still, the probability that BB10 emerges as a “viable” third operating system remains small, he said.
Hmmm….. Not exactly a ringing endorsement. Now, to top it all off, BlackBerry took a shot from Eric Schmidt. Here’s a video interview from the Google CEO where he did admit to being “a BlackBerry user, because I like the keyboard,” he also said that the company is “slowly in trouble.”
Ouch.
Well, that’s just a great day if you’re Thorsten Heinz. Actually, it isn’t. One wonders if BlackBerry can survive much more of this.
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This entry was posted on March 22, 2013 at 7:49 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.