Spotted: MyFord Touch Guide App For iPhone And Android

I’ve written about Ford’s MyFord Touch system in the past. Now Ford has something called MyFord Touch Guide that serves two purposes

  • Users will discover a simulated environment for the Climate, Phone, Entertainment, Navigation, Settings and Info screens. This is ideal for someone who is looking to see what the MyFord Touch system is like.
  • For existing MyFord Touch users, there’s a help mode. Along with a Frequently Asked Questions section, help mode highlights certain areas of each menu. When an FAQ or highlighted button is pressed, an avatar appears to explain its functionality using the same advanced, text-to-speech technology used by the in-vehicle voice command system.

These apps are available for iOS and Android.

My take? This is a brilliant move by Ford to get existing users of MyFord Touch help if they need it, as well as give prospective customers an idea of what they can expect from MyFord Touch without having to set foot in a Ford dealership. I suspect that this will help to not only bring new customers to the Ford family, but keep them there as well. Whether you are an existing Ford user or a new one, you should check this app out.

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