Archive for Ford

Maria Xenos: Powering Ford of Canada’s Next Chapter in Automotive Innovation

Posted in Commentary with tags on March 10, 2026 by itnerd

For more than a century, the automotive industry has been defined by engineering breakthroughs and innovation, yet the contributions of women shaping those transformations have often gone underrecognized. Today, as vehicles become more advanced and digitally integrated, women are increasingly driving the strategic, technological and customer-facing decisions shaping the industry’s future.

This International Women’s Day, as conversations focus on representation and leadership across sectors, Ford of Canada is proud to spotlight Maria Xenos, Connected Services Marketing Manager, whose work sits at the centre of that transformation.

Maria didn’t always know that she wanted to work in automotive, but she was drawn to opportunities that offered continuous learning opportunities and dynamic environments. After graduating from Concordia, she joined Ford in 2015 and quickly embraced its culture of mobility and growth, moving across product and retail marketing roles.

Having grown up in the restaurant business (another historically male-dominated environment), Maria understands the subtle dynamics women often navigate in these industries. She notes that when people learn she works in automotive, the instinct can be to speak to her “like one of the guys,” as though expertise requires shedding a feminine perspective — something her leadership firmly disproves.

Today, she leads connected services for Canada, overseeing go-to-market strategy and dealer training for technologies including BlueCruise hands-free highway driving, as well as Ford’s Connectivity and Security Packages. At a time when vehicles are increasingly software-driven, Maria’s role bridges advanced technology with the everyday ownership experience. As a busy mom, her work ensures that Canadians like her feel supported, confident and seamlessly connected through their vehicles, long after they leave the dealership.

“International Women’s Day is an important reminder of how far we’ve come, but also of how important visibility and representation still are for women in STEM. In my role as Connected Services Marketing Manager at Ford of Canada, I help bring advanced technologies like connected services and in-vehicle experiences to Canadians in ways that enhance their everyday lives – whether that’s features like in-vehicle Wi-Fi that can power multiple devices or ‘gaming on the go’ through Ford’s Arcade Sports Collection to help make long family road trips more enjoyable.

As a woman and now as a mom, I also make a point to advocate for those who may not always have a voice in the room and to represent the perspectives of younger women in the organization who are still building confidence in their careers. I was fortunate to have strong female role models when I started my career, and I hope to help create the same sense of possibility for the next generation of women entering the industry.”

Review: 2025 Ford Expedition King Ranch – Part 3

Posted in Products with tags on October 16, 2025 by itnerd

The tech In the Ford Expedition is something that Ford Canada was eager to have me try. And I now get why. Even though most cars are rolling computers, Ford has created a pretty compelling package of tech for drivers to leverage.

I’m going to start with the boring stuff before I get to the really cool stuff that you want to read about.

Safety: The Expedition comes with the usual safety systems such as Reverse Brake Assist, Pre-Collision Assist with Automatic Emergency Braking, Forward Collision Warning, Pedestrian Protection and Dynamic Brake Support, and an array of sensors and cameras to keep you safe. That’s along with this handy feature:

Besides blind spot monitoring, when you hit the turn signal, the cameras on the mirrors get displayed on the 24″ screen. Top marks for Ford thinking of coming up with this feature.

Ford BlueCruise: Ford BlueCruise enables hands-free highway driving that helps make driving easier and more enjoyable. Let BlueCruise accelerate, brake, and handle curves, all with the touch of a button. It can even help you change lanes hands-free. I tried this about a year ago on the Mustang Mach-E but that was a very limited test. Having tried it off and on for a week on the Expedition in a variety of traffic scenarios, I can say that this is a handy feature to have. I will say that you really need to get your seating position right and be wearing the right sunglasses to make BlueCruise work properly. I say that because the system is meant to be a driver aid which means that you are required to keep your eyes on the road at all times. If you don’t, or the system can figure out if you are paying attention to the road, it gets very unhappy.

Having said that I tried it out on open roads as well as rush hour traffic. The latter is where I found myself having to jump in and take control on three occasions due to people trying to cut in front of me on the 401 or the QEW which are two of Greater Toronto’s busier highways. Could BlueCruise have handed that scenario on its own? I have no clue and I wasn’t about to find out as that might have gotten expensive.

The flip side is that on open highways the system worked flawlessly. While I wasn’t able to use on the entire drive from Toronto to Owen Sound to do hiking, I was able to use it on the first quarter of the drive out, and the last quarter of the drive back which made life a bit easier given that it was a 2 hour drive each way. The reason why I wasn’t able to use it for the full two hour drive is that this system only works on physically divided highways. Thus if you’re expecting this system to work on the school run on city streets, that’s not going to happen. If you want to go into the weeds on BlueCruise, this review that I did a year ago will help you. But keep in mind that between the time that I wrote that review to the present day, it’s gotten better and in my mind is worth having. It’s available as a one time purchase that is tied to the car, or as a yearly or monthly subscription.

Bang & Olufsen Sound System: I will just give you the specs. This vehicle came with Bang & Olufsen sound system with 22 Speakers including a Subwoofer. And my wife who is a classically trained pianist summed it up this way:

“Every musical note is crisp and clear. There is no distortion. And there is perfect clarity when it comes to vocals. Ford nailed this stereo.”

Clearly this sound system impressed my wife. It will impress you too as I can confirm that this is an amazing sound system.

Ford Digital Experience: Now this is where things really get interesting. While this vehicle does come with wireless Apple CarPlay (which is one of the better implementations of CarPlay that I have seen lately) and Android Auto, Ford also included the Ford Digital Experience which is based on Android Automotive. But with a lot of work put in by Ford to make it unique. For starters, it has 5G connectivity that allows you to not only get WiFi inside the vehicle, but you can roam in Canada and the US without an issue. Speaking of WiFi, you know that I had to do a speed test. The best speeds that I got was 56.3 Mbps down and 78.9 Mbps up. Before anyone says “my home Internet is faster than that”, consider that I did this in suburban Toronto and I might have gotten faster speeds someplace else. Also, these speeds are fast enough to allow three people to stream a 4K HDR show on Netflix and have speed for others left over to surf the Internet. I base that on this article that I researched a couple of years ago. In short, kids on their iPads on a long road trip will be just fine watching K-Pop Demon Hunters or something like that leaving mommy and daddy in peace.

Next up is the fact that it has the Google Play Store embedded in the system. While the apps are tailored for Android Automotive, which means that the apps that you want like Netflix might not be present. There’s plenty of apps for you to choose from. And you can use your existing Google account to download apps. This gets followed up by Google assistant that allows you to not only navigate using Google Maps, but it allows you to change the cabin temperature, or turn on the heated or cooled seats. All by using your voice. I guess that this segues into the fact that everything is driven from the screen and there are not many physical buttons other than some steering wheel controls that incorporate a touch pad as well as a physical press.

Normally, the fact that this vehicle lacks a lot of physical buttons would usually earn Ford some critical commentary from me as that forces people to do everything in via the screen which is tough to do at highway speed for example. But with the Ford Digital Experience, I really can’t criticize them too much. The standard stuff that you would need to do while driving can be done by voice. On top of that, Ford simply didn’t bolt this on and do the minimum work required to call it an infotainment system. They clearly worked hard to create a cohesive system that made the driving experience better and not worse. While I am not 100% sold on giving up on Apple CarPlay for this, Ford has made a compelling argument to at least consider doing so seriously. Your Ford dealer can guide you through what your subscription options are.

Fun Fact: A lot of Canadians worked to create this. So kudos to them as they have come up with something that left me impressed.

So I’ve come to the end of this review of the 2025 Ford Expedition King Ranch. While I am not the target audience for this vehicle, those who are will find a vehicle that is very capable, as well as offering a lot in terms of carrying people or storage. The interior in the vehicle that I drove this past week is top shelf. And the tech is amazing. While I did complain about the lack of buttons being a problem for me as I could not adjust HVAC controls while driving, that was it for the complaints. Ford has really knocked it out of the park with the Expedition.

Now this version of the Expedition is worth $109,955. Not cheap by any means. But Ford has versions that start at $84,815. And they have trims for every use case possible in between. Besides, the target audience for this vehicle will have no problem spending this kind of cash to get a vehicle like this. So I suspect that Ford will have no problem moving the Expedition off dealer lots.

Before I go, I should point out that a lot of the stuff that you’ve seen in this review is either in or coming to vehicles that are at price points that most of us would buy. So you can expect to see things like the Ford Digital Experience, and Blue Cruise popping up in Escapes and Explorers soon…. If they haven’t already. And that’s a very good thing for Ford buyers at all price points.

Review: 2025 Ford Expedition King Ranch – Part 2

Posted in Products with tags on October 15, 2025 by itnerd

Interior wise, the Ford Expedition King Ranch is something else. Let me walk you through it and you will see why that is very quickly.

Let’s start with what the driver has to work with. And I will get this out of the way very quickly. Yes the steering wheel is oval. It was done to enhance the visibility of the driver when it comes the the upper screen of the two screens that this vehicle comes with. But this shape works as your hands are basically in a 10 and 2 position. Turning the wheel is a non issue as well. In fact, if you try this wheel out, you’ll find that you won’t be thinking about it after 15 minutes into your test drive. The driver display which is the upper screen is 24″. Meanwhile the lower display is 13.2″. Back to the steering wheel for a bit.It’s wrapped in Mesa Del Rio leather with Kingsville Stitching. Not to mention that it is heated.

The transmission is controlled by this knob on the left that has a manual mode. Said manual mode is controlled by the plus and minus buttons to the left of that knob. There’s a volume knob in the middle. And then various buttons to the right. For the record, that’s real wood and aluminum. And this is one of the few places that you will see shiny hard plastic. The fact that there is a minimal amount of shiny hard plastic earns Ford some bonus points as I truly feel that shiny hard plastic is massively overused in cars these days and is also impossible to keep clean.

There’s a cluster to the lower left that has the buttons for the different 4 wheel drive modes as opening and closing the rear hatch and the parking brake.

Now let’s move to the centre console. There’s two cupholders on the right that will hold Venti sized Starbucks coffee cups with ease. To the left, you have the control for trailer functions, a wireless charger on the right side, as well as a USB-A and USB-C port. You will notice an up and down arrow in the middle. Press the up arrow and you get this:

It slides the entire centre console and that does a bunch of things:

  1. It moves the cupholders further back for second row passengers.
  2. It creates extra storage space for front seat occupants.
  3. It offers a semi secure space to put a bag or purse into that you can close by moving the centre console forward. And it’s only accessible when the car is on. My wife used this to put her purse into when we went on a hike in Owen Sound on the weekend.

The armrest has a rather deep storage area with a tray to hold change for parking or a pen or two.

The second row passengers have a pair of cupholders. Above those cupholders is a slot that you can put an iPad into.

The doors have pretty deep pockets in them. A water bottle will easily fit into them.

This specific trim level comes with captain’s chairs in the second row that are heated and have Del Rio Leather. They move forward and back and easily flip down. More on the flip down part in a bit. I didn’t take a picture of the front seats, but they have the same leather and are heated and cooled and are power adjustable.

There’s a pair of USB-C ports on the back of each front seat.

Between the captain’s chairs are HVAC controls for the second row passengers along with a 110V AC outlet. For the record, this vehicle has three zones for climate control.

Above you is an insanely massive sunroof.

The third row actually fits adults. I acted as the designated driver for pub night and was able to bring five people back to the respective homes with no complaints. You have to duck your head to get back there. But once you’re back there, you’re good. The seats also split 40-20-24 to allow you maximum flexibility when it comes to cargo.

The liftgate is actually in a clamshell configuration. Again, giving you the maximum amount of flexibility when it comes to cargo. Plus you can sit on the lower part as well.

Storage space behind the third row is decent but not huge. However there’s some buttons on the left side of the cargo area that can help you with that.

These buttons can help you to flip down both the third and second row. Plus there’s a lighting button on the top in case you need some extra light. And there’s a storage area there as well as some tie downs to keep you cargo from rolling around.

Flipping down the seats opens up all sorts of room for your cargo. Given that this SUV is huge, that’s a lot of cargo space that you have access to.

On the right side of the cargo area you get two USB-C ports, a 12V outlet along with a 110V outlet.

This interior is impressive. I can’t find any area where I could criticize Ford for anything. It’s truly impressive and it’s a highlight of this vehicle. But let’s see if Ford is so lucky when it comes to the tech. That’s the next part of this review and I will have a fair amount to say about the tech that the Expedition rolls up with.

Review: 2025 Ford Expedition King Ranch – Part 1

Posted in Products with tags on October 14, 2025 by itnerd

Over the years I’ve reviewed a lot of vehicles. But I have to admit that this is the most difficult vehicle that I have ever reviewed. Before I get to why it was difficult to review, let’s take a look at the vehicle.

Meet the Ford Expedition. This vehicle is simply huge. And I am not the target audience for it. Why is that? This is for someone who wants a a huge vehicle that carries a lot of people, or stuff, or both. And tows a lot. That’s not me. Sure I could get my wife and I along with both our road bikes in it. But we can do that in an Explorer or even an Escape as well. Thus to properly review this, I need to climb inside the head someone who would use this vehicle for what it is intended to be used for.

This is the King Ranch edition. Which I always thought was a F150 trim level. But clearly not. You see the King Ranch influence everywhere. Including:

The wheels

The interior:

And the door sill plates. There’s more places where you see this influence, but we’d be here all day if I were to point them all out. And for what it’s worth, King Ranch is a real ranch in Texas.

A big vehicle needs a big engine. Right? Well sort of. This Expedition comes with Ford’s 3.5L V6 EcoBoost Engine. It’s mated to a 10 speed automatic transmission. This combo is good for 400 horsepower and 480 pound feet of torque. So while a lot of these body on frame SUVs come with a V8, this one has a V6. And I don’t think that this is a downgrade. Because you can tow 9000 pounds with this setup. And at no point did I feel that I lacked power to merge onto a highway or pass anything. What’s even more impressive is the fact that power is easily modulated with your right foot. The only gripe that I had was that it took me a bit to get used to braking which is able to bring this rather huge SUV to a stop very quickly should the need arise. But I suppose this is a non issue if you daily drive it.

When it comes to fuel economy, it’s not as bad as you might think. The Expedition is rated for 15.4 L/100 KM city, 10.7 L/100 KM highway, and 13.1 L/100 KM combined. I hit 13.1 L/100 KM during my week with the Expedition which was better than I was expecting.

Now this vehicle as I said is huge. And this took me some getting used to as I am coming from an SUV that is much smaller. I will not call it agile, but it had a surprisingly decent turning radius. You can also get it to change lanes in a hurry if needed on the highway without it complaining. Having said that, condo owners like me should take this vehicle off your shopping list as the height of this vehicle is close to the maximum limit of my garage. And parking it in my parking spot was to be frank, comical. I say that because what is normally a 1 minute exercise is 5 minutes with this vehicle as I was taking care to make sure I didn’t hit anything. Thus I spent a lot of time shuffling this vehicle back and forth to get it into my spot without hitting the pillar to my right, or the car to my left. Good thing that it has an array of sensors and cameras to warn you if you are getting too close to an object. That helped immensely. In terms of noise, vibration, and harshness, the Expedition is generally quiet except for tire noise. And while it does bounce if you hit a bump that a bit too big, it wasn’t anywhere near as bouncy as I was expecting it to be.

One other note:

Because this vehicle has about 9″ of ground clearance, this trim level comes with retractable running boards. And if you’re anything shorter than 5′ 5″ tall, you will need them to get in and out of the vehicle.

Tomorrow I’m going to walk you through the interior of the Expedition. But here’s a spoiler alert, it’s on another level.

Review: Ford Mustang Mach-E Select

Posted in Commentary with tags on December 14, 2024 by itnerd

Electric vehicles are growing in popularity. And Ford is in the game with the Mustang Mach-E. I got the Select trim level for a weekend with eAWD and the 91 kWH extended range battery to drive for a weekend and here’s a look at it:

It definitely has the looks of a Mustang. But it comes in the form of a four door hatchback which makes it way more useful. And that red colour is really cool looking if I may say so. There’s one thing that I am not a fan of from an external perspective:

To open the door you have to press the circle. The door will pop out and then you grab the handle to open it. Now I get why Ford did this as they are trying to get every last kilometre of range via having the Mach-E be as aero as possible. Plus, I can see a scenario where in winter the door is less likely to get stuck because of ice and snow. But my wife and pretty much anyone over the age of 40 who tried to get into the Mach-E had some degree of trouble opening the door because this style of door handle is not what people are used to. Now Ford isn’t the only company that makes an EV that does something like this with their door handles. Having said that, a traditional door handle that is perhaps more aero would be welcome.

My only other exterior gripe is the rear lift gate. When you open it, you get a decent amount of space as illustrated here:

You can also fold the rear seats in a 60/40 manner to get additional space. And all of that is good. But the bad part about the rear lift gate is that it’s manual on this trim level. And while I had no issues with it, my wife at 5′ 6″ couldn’t close it as the hatch opened slightly beyond her reach. If that’s a concern for you, you should go up to the Premium trim level which comes with a power lift gate. Speaking of storage:

The Mach-E has a frunk (front trunk) that is pretty deep and useful for storage.

Let’s move inside. The Mach-E is really roomy. With the drivers seat set up for me, I was able to sit behind myself in the back seat with no issue. There was decent leg room and great headroom. The only thing that I will put out there is the model that I had for the weekend didn’t have a sunroof. Thus I have to wonder if a sunroof will affect the headroom. Other things that I noted in the back seats:

You get a pair of USB-C ports to keep your phones and tablets charged.

You also get two cupholders that fold down for use if you don’t have three humans in the back seat. Which by the way should be three kids. I’m not entirely sure three full sized adults would be comfortable back here for a long drive.

Now let’s move to the front. And I am going to get my number one gripe out of the way up front:

This 15.5″ screen is extremely sharp and easy to read. There’s a dial to control the volume that is impossible to miss as well. Apple CarPlay (which is wireless by the way) looks amazing on this screen as well. But my issue with it is that the majority of the Mach-E’s controls are routed through the screen. While I appreciate the fact that HVAC controls are on the screen most of the time, I would have liked to see them as physical buttons as they are way easier to use. That’s because you’ll develop muscle memory when it comes to where they are, which means that you can turn on your seat heater easily while doing 100 KM/h on the highway. That’s harder to do with a screen. Again, Ford isn’t the only company who’s done something like this. But perhaps not routing everything through the screen would result in a better user experience.

The gripes end here. Let’s look at the parts of the interior that I did like:

The screen that acts as the instrument cluster is very sharp and readable. And what I like about is that when you are using Apple Maps, directions are replicated here. Thus you can keep your eyes on the road at all times.

I am in love with this steering wheel as it has all the controls that one needs to do anything from change the volume to adjust the cruise control easily.

Besides a USB-A port and an USB-C port, there’s a wireless charger on the left half of this pad.

The cupholders hold both my wife’s water bottle and my Starbucks Venti insulated travel mug. I point that out because not every car that I test holds that travel mug.

There’s centre console is deep and has a 12V outlet. You can open and close it via a sliding cover.

I will also note is that everything is well put together and feels like it is built really well. And I will point out that there is a lack of shiny hard plastic which will help to keep the car clean and upscale looking.

Now the hero feature of the Mustang Mach-E is BlueCruise which is Ford’s driver assistance system. What I will do is point you towards this review that I did of it a couple of days ago. But let me say that I really liked it and would consider getting it if I were buying this car.

Now onto the actual driving experience. Once I got used to the fact that this car is capable of doing 0 – 100 KM/h in 4.3 seconds, which means that pressing the accelerator too hard will make the Mach-E leap off the line, along with the brakes being grabby because of the regenerative function, I loved it. There’s zero issue passing anything or getting up to speed. The handling is refined and bumps in the road are eaten up by the suspension for the most part. There’s very little body roll even when the Mach-E is pushed. And in terms of noise, vibration and harshness, the only thing that I heard were the tires with a bit of the motors on acceleration. Ford has really done a great job making the Mach-E feel very upscale.

In terms of range, I can only estimate that due to the fact that I recharged the Mach-E when the battery hit 50% to 60%. But I saw numbers of total range between 350 KM and 400 KM of range which I attribute to the fact that I drove this in the cold. The car is rated to do 515 KM of range which is good for a road trip if you plan out where you charge and you have access to a DC fast charger, along with having a level 2 charger at home. The Mach-E can charge at a speed of 115 kWh which means that you could get a full charge in about an hour if you can find a DC fast charger that charges at that speed.

Here’s where the charge port is and its location made it easy for me to plug into a charger whenever I needed a charger. It’s a CCS port on this Mustang Mach-E. But future Mach-E models will move to having a NACS port which is the Tesla standard and have direct access to Tesla’s SuperCharger network. Existing owners with CCS ports will either get a NACS adapter or they can purchase one.

So would I get a Mustang Mach-E? Well, this is the only electric vehicle that I have reviewed, but I am walking away from this experience with positive vibes. So I would consider a Mach-E for sure. But I wouldn’t get this trim level. Instead I would get the Premium trim level as that has all the features that I think would be of value to most drivers who are in the market for an electric vehicle. This trim level starts $52,690. But the exact copy that I am driving which comes with the eAWD and the 91 kWH extended range battery is $65,790. And that’s before the $5000 rebate that the Canadian Federal Government is offering at the moment. If you’re in the market for an electric vehicle, the Mustang Mach-E has to be on your list. Ford has come up with a very compelling vehicle in this market that is worthy of your time and attention.

Review: Ford BlueCruise

Posted in Products with tags on December 12, 2024 by itnerd

I’ve written about Ford’s hands free driver assistance feature called BlueCruise before. But I was intrigued by it to such a degree that I approached Ford for the opportunity to try it out for myself. Ford not only said yes to that, but they gave me this to drive for a weekend:

This is the Ford Mustang Mach-E electric vehicle. I’m going to do a full review of it in the coming days. But for right now, I’m going to focus on BlueCruise.

What BlueCruise is designed to do is to allow the car to “sort of” drive itself in certain situations. Specifically, you have to be in what Ford calls a “Blue Zone” which is usually a divided highway that Ford has mapped out and is known to the car via having it downloaded to the car. More zones are being added all the time, so if your highway isn’t on the list, it likely will be soon. Another requirement is that the lanes on said highway need to be clearly be seen by the car’s cameras. Finally, the car via cameras inside the car need to be able to see your eyes so that it can confirm that you are paying attention to the road. That’s where the “sort of” part comes in because the car is basically driving under your supervision.

If you look above the pony on the steering wheel, but below the screen behind the steering wheel, you’ll see a rectangle. That’s where the cameras are located.

Here’s what you do to activate BlueCruise. Assuming the preconditions for BlueCruise to be available are there, and the screen turns blue and lets you know that you’re in a “Blue Zone”, hitting the cruise control button should activate it. And the first time that I tried it, it did. Then it started to complain that I wasn’t paying attention to the road that had a few beeps accompanying that message, and about a minute later the system shut off and the car beeped a lot. My wife was in the car with me at the time and it freaked her out. And this didn’t help her anxiety about being in a car that had this feature. I pulled into a parking lot and readjusted my seating position which was a tip that Ford had given me the day before via a briefing that covered BlueCruise and the Mach-E. I normally have a very upright seating position because I have a dodgy back. But I changed my setup so that I was lower than normal, and I was reclined slightly. After doing that, BlueCruise worked without an issue because it could now see my eyes.

Here’s a video that my wife took of me using BlueCruise for the first time and being completely hands free:

By the way, my wife wanted my hands on the steering wheel because she was super nervous about me driving hands free. Which I get. But we tested this out on a 218 KM drive where 85% of it was on highway 401 or highway 427 and it worked flawlessly. There were a couple of times where the system had me take control without all the beeping that I mentioned earlier. The first was on the eastbound 401 just after Milton where for reasons that I can’t discern, it had me take control just before going under an overpass. Then it re-enabled BlueCruise about 30 seconds later. The second was when a transport truck was beside me and a car was two or three car lengths in front of me. Again, the system had me take control, and then when the car in front of me exited the highway, it took over again. I am guessing that BlueCruise thought that this was a dicey situation and that it might have been better if a human took control of the car. That was interesting because when we got close to Toronto we encountered some traffic and BlueCruise was able to deal with the stop and go traffic that we had to deal with for about 10 minutes. Finally, I should mention that BlueCruise can make lane changes all by itself. Simply hit the signal and the car will do its version of a shoulder check and move left or right for you.

The one thing that I did appreciate is that when I was using BlueCruise, I was actually less stressed. I am pointing this out because going into this, I was assuming that because I had my hands off the wheel and I was using the system, I was going to be on alert the entire time. But the opposite happened the more I learned to trust the system and understand how it worked. On a long drive like a road trip, I can see how this could be be serious quality of life improvement. My wife became more comfortable with me using the system as well. Though she’s stated to me that if we owned this car, she’d never use it as she wants to be in complete control of the car at all times. Which is fair and not surprising to me as she’s never used the cruise control feature of our daily driver as she doesn’t trust that either. But I am thinking that if she had some seat time with BlueCruise in what she perceived as a “low risk” situation, she’d change her mind. Another thing that might help her to change her mind is the fact that  Consumer Reports has had BlueCruise as the top-ranked active driving assistance system twice in a row out of 17 systems tested. So if it’s good enough for Consumers Reports, it’s likely good enough for you, and her.

My only gripe about BlueCruise is the fact that I had to alter my driving position to get it to work. While doable, my back wasn’t really a fan of that position by the end of the weekend. But I’m likely an edge case in that regard. Having said that, it would be nice if Ford made the eye tracking system a bit more flexible so that I didn’t have to change my position.

Ford has given you options in terms of how you can get BlueCruise:

  • Any new purchased or leased Ford vehicle will come with a 90 day trial of BlueCruise.
  • There is a one-year plan which will either be included standard or as an option based on the vehicle line and trim.
  • Starting on select 2025 model year vehicle lines, Ford customers can choose to upgrade to a one-time purchase at vehicle order and won’t need to activate BlueCruise again on their vehicle. And this activation will stay with the car, which adds value to the car.
  • You can activate BlueCruise on a month to month basis. For example, you could activate it for a road trip and then have it turned off when you get home.

And here’s a list of Ford vehicles that BlueCruise is currently available on:

  • Ford Explorer
  • Ford Expedition
  • Ford F-150
  • F-150 Lightning
  • Mustang Mach-E

My verdict is that if you’re looking at a Ford vehicle, you should try out BlueCruise. I think that once you try it and trust it, you’ll find it an indispensable aid when you’re in the car for long periods of time.

In Depth: Ford BlueCruise

Posted in Commentary with tags on November 19, 2024 by itnerd

Ford BlueCruise is a hands-free highway driving assistance feature designed to help make driving easier, more enjoyable, and less stressful. And Consumer Reports has had it as the top-ranked active driving assistance system twice in a row out of 17 systems tested.

Rather than explain how it works, here’s a two minute video explaining how it works:

From a safety perspective, there’s two things that I ‘d like to highlight:

  • A driver-facing camera tracks eye gaze and head position to ensure your eyes stay on the road while your hands are off the wheel. A driver monitoring system like this one adds an additional level of confirmation that the driver is still engaged and can resume control at any moment.
  • External sensors detect the environment around your vehicle, allowing BlueCruise to keep you centred in the lane, at a safe distance from other vehicles, and give you more space from vehicles in adjacent lanes. This situational awareness can provide an extra sense of security while you drive hands-free.

One last thing that I’d like to point out is that BlueCruise works only in places where Ford has mapped out the roads. Those are called “Blue Zones” and additional “Blue Zones” are downloaded over the air to your car as the become available.

Ford recently lowered the price of the BlueCruise annual and monthly plan pricing for all Canadian customers with Ford BlueCruise-equipped vehicles and simplifying how new vehicle owners in Canada access hands-free highway driving, while continuing to offer flexible options. 

BlueCruise will now be even simpler to activate on Ford vehicles with both a one-year plan and one-time purchase option. The one-year plan will either be included standard or as an option based on the vehicle line and trim. Starting on select 2025 model year vehicle lines, Ford customers can choose to upgrade to a one-time purchase at vehicle order and won’t need to activate BlueCruise again on their vehicle.   

In addition, Ford will continue to offer a 90-day complimentary trial to customers who do not select a one-year plan, if it is not included standard, or the one-time purchase at vehicle order. Customers will be able to experience hands-free highway driving for 90 days and then have the flexibility to activate annually or monthly at the end of the trial based on their needs. For example, a customer could activate the service for one month for a road trip and not activate it again for another year or could choose to activate it only during the holiday travel season.    

BlueCruise availability will expand across 2025 model year vehicles and trims to give more customers who want an electric, hybrid or gas-powered Ford vehicle access to hands-free highway driving. In Canada, BlueCruise is now available on: Ford Explorer, Ford Expedition, Ford F-150, F-150 Lightning, and Mustang Mach-E.  

  • For 2025 model year vehicles, the one-year plan will either be included standard or as an option at vehicle order for $650 CAD, based on the vehicle line and trim.  
  • Starting on select 2025 model year vehicle lines, 2025 Mustang Mach-E and 2025 Expedition, the one-time purchase will be available at vehicle order for $3,295 CAD MSRP. Ford will share additional details in the future around one-time purchase options for other vehicle lines.
  • The new pricing plan for all Ford owners with BlueCruise-equipped vehicles is $650 CAD annually and $64.99 CAD monthly, effective November 1, 2024. BlueCruise customers with active annual and monthly plans will see the price drop reflected on their next payment. 

I’ve reached out to Ford to see if I can try out BlueCruise for myself. If I can get some seat time, expect a full review to be posted.

Ford Wants To Target You With Ads By Listening In On Your Conversations…. WTF?

Posted in Commentary with tags , on September 24, 2024 by itnerd

My wife and I a few years ago said that we would drive our car into the ground because modern cars seem to want to invade your privacy in so many ways. And according to MalwareBytes Labs, Ford has taken this next level. Here’s how:

Car manufacturer Ford Motor Company has filed a patent application for an in-vehicle advertisement presentation system based on information derived from several trip and driver characteristics. Among those characteristics—human conversations. 

In the abstract of the patent application publication Ford writes:

“An example method includes determining vehicle information for a trip, the vehicle information including any one or more of a current vehicle location, a vehicle speed, a drive mode, and/or traffic information, the user information including any one or more of a route prediction, a speed prediction for the trip, and/or a destination, determining user preferences for advertisements from any one or more of audio signals within the vehicle and/or historical user data, selecting a number of the advertisements to present to the user during the trip, and providing the advertisements to the user during the trip through a human-machine interface (HMI) of the vehicle.”

Further one it details that “the controller may monitor user dialogue to detect when individuals are in a conversation.”

Based on this info, the controller can decrease or increase the number of advertisements. And “the conversations can be parsed for keywords or phrases that may indicate where the occupants are travelling to.”

If Ford wanted to incentivize me to not ever consider buying their cars, this would be a great way to do it because I don’t want a third party listening in on my conversations…. Ever. Now to be clear, there’s no evidence that this has been implemented in any car that they sell. But the fact that they came up with this and are filing a patent for it is downright scary.

That’s not the only patent that they’ve filed lately:

Another controversial Ford patent filed in July described technology that would enable vehicles to monitor the speed of nearby cars, photograph them and send the information to police.

So based on that sentence, your car will snitch on other cars to the 5-0 as gangster rappers would say. While I will call the police if I see an impaired driver, or a dangerous driver, I am not at all comfortable with my car doing that by default.

So what does Ford have to say about that?

In a statement to Fortune, the company clarified that filing a patent is a standard practice to explore new ideas and doesn’t necessarily indicate immediate plans to release such a system.

That’s likely true. But the fact that they are even thinking about stuff like this and trying to patent it is just creepy. And while I am picking on Ford in this story, it’s a safe bet that other car companies are doing something similar. So perhaps before you sign the lease or finance deal for your next car, perhaps you should read the car’s privacy policy in detail to make sure that this car isn’t doing something that you’re not comfortable with.

Stingray Karaoke Available for the First Time on Select Ford Vehicles

Posted in Commentary with tags on September 17, 2024 by itnerd

Ford is announcing today that the Stingray Karaoke App will be available to Ford owners, starting with F-150 Lightning and followed by Mustang Mach-E.

Owners, their friends, and their family can enjoy karaoke, courtesy of the Stingray Karaoke App, right from the in-vehicle screen while parked and on the go. While parked, the lyrics of the selected song will show on the in-vehicle screen. Ford engineers, in collaboration with Stingray, also developed a unique drivetime experience for friends and family sitting in the passenger seat to enjoy. 

The Stingray App will roll out via a Ford software update first to eligible F-150 Lightning owners and then soon after to Mustang Mach-E owners where vehicles are available in U.S., Canada, Mexico and Europe. This will be a staggered rollout by model year starting with 2024 F-150 Lightning.  

The Stingray App will also be available to download at a later date on vehicles with the Ford and Lincoln Digital Experience including: 2025 Ford Explorer, 2025 Lincoln Navigator, 2025 Lincoln Aviator and 2025 Lincoln Nautilus.   

Ford Cars With WiFi Are Vulnerable To Pwnage

Posted in Commentary with tags , on August 12, 2023 by itnerd

My wife and I have avoided owning any “connected” cars because of the fact that if you connect anything to the Internet, it can potentially be pwned by hackers. Fiat/Chrysler who is now known as Stellantis found that out a few years ago where some white hat hackers demonstrated that these cars can be fully taken over remotely. Which in turn led to a huge recall.

Now it seems to be Ford’s turn. Texas Instruments has identified a flaw that allows a nearby attacker via WiFi to trigger a buffer overflow using a specially crafted frame because a flaw in the driver that is used to run the WiFi subsystem. Ford uses this WiFi subsystem in their SYNC3 infotainment system which is found in the following list of vehicles at the very least:

  • Ford EcoSport (2021 – 2022)
  • Ford Escape (2021 – 2022)
  • Ford Bronco Sport (2021 – 2022)
  • Ford Explorer (2021 – 2022)
  • Ford Maverick (2022)
  • Ford Expedition (2021)
  • Ford Ranger (2022)
  • Ford Transit Connect (2021 – 2022)
  • Ford Super Duty (2021 – 2022)
  • Ford Transit (2021 – 2022)
  • Ford Mustang (2021 – 2022)
  • Ford Transit CC-CA (2022)

Ford has put out a press release that says the following:

Ford learned from a supplier that a security researcher discovered a vulnerability in the Wi-Fi software driver supplied for use in the SYNC 3 infotainment system available on some Ford and Lincoln vehicles. Immediately, and in collaboration with them, we began developing and validating measures to address the vulnerability.   

To date, we’ve seen no evidence that this vulnerability has been exploited, which would likely require significant expertise and would also include being physically near an individual vehicle that has its ignition and Wi-Fi setting on. Our investigation also found that if this vulnerability was exploited, however unlikely, it would not affect the safety of vehicle occupants, since the infotainment system is firewalled from controls like steering, throttling and braking.  

Soon, Ford will issue a software patch online for download and installation via USB. In the interim, customers who are concerned about the vulnerability can simply turn off the Wi-Fi functionality through the SYNC 3 infotainment system’s Settings menu. Customers can also find out online if their vehicles are equipped with SYNC 3. 

Needless to say, Ford owners with SYNC3 should install this patch whenever this patch appears. And for the record, I am not buying what Ford is saying here completely. I say that because the bulletin from Texas Instruments says this:

The CVSS base score for this issue can range from 8.8 to 9.6. The higher base score reflects a Confidentiality and Integrity impact of High. However, some systems can have a Confidentiality or Integrity Impact of Low depending on the characteristics of the host processor executing the WL18xx MCP driver and whether the disclosure or modification of the memory that can be accessed represents a direct or serious loss.

So, depending on how Ford uses this driver, this could be kind of an minimal to non-issue, or it could be extremely bad. I for one would like to see Ford shed more light on this as would either reassure Ford owners if it is the former, or push them to turn off WiFi until the patch comes out. The fact that Ford is suggesting (not recommending to be clear) that people who are concerned turn off the WiFi in their cars kind of suggests to me that it might be the latter. But I have zero evidence to back that up. It’s just a hunch on my part.

I for one hope Ford gets this patch out quickly. And this reinforces the fact that my wife and I when we get our next car will lean towards one that is “disconnected.”