Microsoft Hits Back At Windows 8 Being Compared To “Cola”

Well, I guess stories like the one that I wrote last week about Windows 8 being compared to New Coke struck a nerve. Just take a look at what Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft had to say via a blog posting:

Windows 8 is a good product, and it’s getting better every day. Unlike a can of soda, a computer operating system offers different experiences to different customers to meet different needs, while still moving the entire industry toward an exciting future of touch, mobility, and seamless, cross-device experiences.

We are going to keep improving Windows 8, as we do with all our products, making what’s good even better. There will be new devices, new use cases, new data that makes us think, “Hey, we should do more of this, or less of that.” And we will. There will be people who agree, strongly. There will be those who disagree, equally strongly. All good, all expected.

All good, except when people are openly critical of your products and send customers running towards Apple Stores in numbers not seen since Windows Vista. Then it becomes all bad. Now if the rumours are true, Microsoft is going to address a lot of these issues in an update coming this summer. But the question you have to ask yourself if this time, there is no path back for Microsoft.

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