Something that I’ve been doing a lot of on my iPhone is to buy tickets to see movies using the Cineplex App as it is so easy. I am apparently not alone in this as research from Juniper indicates that mobile ticketing is rapidly increasing to just over 950 million users in 2018 from 458 million users. Air and metro (public transport) are the chief areas that are driving this growth. However what holds this back from really exploding are two things:
However, the report noted that in the short term, the outlook for NFC ticketing was less optimistic, with a lack of implementation standards a key barrier to interoperability. Furthermore, transaction speed targets have yet to be achieved, providing a further obstacle to widespread deployments and increasing the probability that contactless cards, rather than NFC handsets, will be the primary delivery mechanism.
As report author Dr Windsor Holden observed, “We had already scaled back our forecasts for NFC Ticketing deployments in the wake of Apple’s decision not to include an NFC chipset in the iPhone 5. Given the outstanding technical issues and the continuing failure of NFC stakeholders to communicate the value proposition to transport operators, further downward revisions were required; we do not envisage anything other than ad hoc deployments in the immediate future.”
My thoughts? Sort out these issues and watch this market go “boom.” Count on it.
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This entry was posted on June 11, 2013 at 6:48 am and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed.
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Mobile Ticketing Users To Approach 1bn by 2018: Juniper
Something that I’ve been doing a lot of on my iPhone is to buy tickets to see movies using the Cineplex App as it is so easy. I am apparently not alone in this as research from Juniper indicates that mobile ticketing is rapidly increasing to just over 950 million users in 2018 from 458 million users. Air and metro (public transport) are the chief areas that are driving this growth. However what holds this back from really exploding are two things:
However, the report noted that in the short term, the outlook for NFC ticketing was less optimistic, with a lack of implementation standards a key barrier to interoperability. Furthermore, transaction speed targets have yet to be achieved, providing a further obstacle to widespread deployments and increasing the probability that contactless cards, rather than NFC handsets, will be the primary delivery mechanism.
As report author Dr Windsor Holden observed, “We had already scaled back our forecasts for NFC Ticketing deployments in the wake of Apple’s decision not to include an NFC chipset in the iPhone 5. Given the outstanding technical issues and the continuing failure of NFC stakeholders to communicate the value proposition to transport operators, further downward revisions were required; we do not envisage anything other than ad hoc deployments in the immediate future.”
My thoughts? Sort out these issues and watch this market go “boom.” Count on it.
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This entry was posted on June 11, 2013 at 6:48 am and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.