When Facebook bought Instagram, people wondered what they’d do with it and how it would evolve. Now we have our answer. Facebook announced today that 15 second videos would now be available in Instagram complete with filters and the other features that Instagram users are used to. A blog entry on the Instagram site give you all of the details.
Eden Zoller, principal consumer analyst at Ovum had this to say about the announcement:
“Since acquiring Instagram in 2012, Facebook has given the distinct impression that it does not know what to do with it, having made little progress with any significant enhancements to the service. Given the importance of mobile and video for Facebook, the prospect of video features in Instagram should come as no surprise. And given the popularity of Twitter’s Vine service, it is perhaps more surprising that Facebook has not introduced video for Instagram sooner. There is no doubt Twitter will move quickly to up the ante on Vine and this could undercut Facebook’s efforts with video on Instagram. Facebook will need to come out with something compelling, particularly in light recent lack lustre new initiatives such as Facebook Home, and also ensure that the video features on Instagram are in keeping with the ease of use and simplicity that have made the core photo sharing service so popular. But new features aside, Facebook still needs to come up with a strategy for how to monetize Instagram which so far it has failed to do.”
My thoughts? I’m shocked that it took this long for Facebook to do something like this. But I’m dubious about how well this will work. But, millions of Facebook users may yet prove me wrong.
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This entry was posted on June 20, 2013 at 8:28 pm and is filed under Commentary with tags Facebook, Instagram. You can follow any responses to this entry through the RSS 2.0 feed.
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Facebook Launches Video Features In Instagram
When Facebook bought Instagram, people wondered what they’d do with it and how it would evolve. Now we have our answer. Facebook announced today that 15 second videos would now be available in Instagram complete with filters and the other features that Instagram users are used to. A blog entry on the Instagram site give you all of the details.
Eden Zoller, principal consumer analyst at Ovum had this to say about the announcement:
“Since acquiring Instagram in 2012, Facebook has given the distinct impression that it does not know what to do with it, having made little progress with any significant enhancements to the service. Given the importance of mobile and video for Facebook, the prospect of video features in Instagram should come as no surprise. And given the popularity of Twitter’s Vine service, it is perhaps more surprising that Facebook has not introduced video for Instagram sooner. There is no doubt Twitter will move quickly to up the ante on Vine and this could undercut Facebook’s efforts with video on Instagram. Facebook will need to come out with something compelling, particularly in light recent lack lustre new initiatives such as Facebook Home, and also ensure that the video features on Instagram are in keeping with the ease of use and simplicity that have made the core photo sharing service so popular. But new features aside, Facebook still needs to come up with a strategy for how to monetize Instagram which so far it has failed to do.”
My thoughts? I’m shocked that it took this long for Facebook to do something like this. But I’m dubious about how well this will work. But, millions of Facebook users may yet prove me wrong.
Agree? Disagree? Post a comment and share your thoughts.
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This entry was posted on June 20, 2013 at 8:28 pm and is filed under Commentary with tags Facebook, Instagram. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.