Mobile Commerce Transactions to Exceed $3.2 Trillion by 2017: Juniper

Juniper research has released a paper titled Mobile Commerce Markets: Sector-by-Sector Trend Analysis & Forecasts 2013-2017 which observed that a number of key industries – retail, airline, financial institutions – were emphasising the importance of the mobile channel as an engagement, delivery and payment mechanism. It cited the activities of Visa and MasterCard with regards to NFC certification and the airline industry’s wider eTicketing initiative as key developments in this regard.

However, the report noted that a number of hurdles still needed to be overcome if mCommerce were to achieve its potential in the coming years. According to report author Dr Windsor Holden, “A significant minority of retailers have yet to optimise their sites for mobile. Unless retailers ensure a seamless, user-friendly mobile shopping experience, they will fall behind competitors who are already using mobile channels to enhance customer relationships.”

The report also pointed out that lengthy POS (Point Of Sale) infrastructure replacement lifecycles were hampering NFC deployments in both the retail and transport sectors, with players understandably reluctant to upgrade infrastructure without a demonstrable return on investment.

If you want to see the future of mobile commerce, take a look at this paper. It’s a fascinating read.

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