A new study by Juniper research investigating the Mobile TV & Video market has found that by 2017, revenues from streaming and download services on mobile and tablet devices will reach $9.5 billion, up from $4.5bn this year. This will be as a result of the maturation of the market for streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.
The report, Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013–2017, details how successful subscription providers have been able to realise large revenues to date, and how their strategies will generate additional revenues over the next five years. Report author Sian Rowlands had this to say
“In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing”.
Other Key Findings from the Report Include:
- The top three markets for Mobile TV and Video in terms of revenue will be North America, Western Europe and the Far East & China, whose revenue share combined will represent over 80% of the total.
- Latin America will become an important market to watch for Mobile TV, given that the World Cup and Olympics will be held there in 2014 and 2016.
If you want to see the future of Mobile TV & Video, you should read this report as it’s very enlightening.
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This entry was posted on July 13, 2013 at 9:17 am and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed.
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Mobile TV and Video Service Revenues to Approach $10 billion by 2017: Juniper
A new study by Juniper research investigating the Mobile TV & Video market has found that by 2017, revenues from streaming and download services on mobile and tablet devices will reach $9.5 billion, up from $4.5bn this year. This will be as a result of the maturation of the market for streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.
The report, Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013–2017, details how successful subscription providers have been able to realise large revenues to date, and how their strategies will generate additional revenues over the next five years. Report author Sian Rowlands had this to say
“In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing”.
Other Key Findings from the Report Include:
If you want to see the future of Mobile TV & Video, you should read this report as it’s very enlightening.
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This entry was posted on July 13, 2013 at 9:17 am and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.