The doom and gloom continues to cover BlackBerry like a dark cloud. Case in point, this news from the Wall Street Journal. Apparently, Z10 prices have been discounted down to as low as $49:
AT&T Inc. and Verizon Wireless, stung by slower sales of the all-touch-screen phone, have cut the price in half to $99 from $199 with a two-year contract. Best Buy Co. and Amazon.com Inc. are now offering the phone under contract for $49. Without the contract, the Z10 sells for about $700.
The price cuts put the Z10 at a steep discount to competing high-end phones from Samsung Electronics Co. and Apple Inc. AAPL that sell for $199 with a contract.
Discounting is common in smartphone marketing. Samsung recently discounted its Galaxy S3 ahead of the launch of a newer version of the phone. But such an early move by carriers and retailers to discount the Z10, just months after its late-March launch, suggest the phone isn’t selling well.
That’s pretty steep. BlackBerry puts some spin on this:
A BlackBerry spokesman said in a statement that “now is the right time to adjust the price” of the Z10 as the company introduces newer models.
“It’s part of life cycle management to tier the pricing for current devices to make room for the next ones,” he wrote in an email. “This is just one element of our marketing strategy that will ensure we remain aggressive in a very competitive market landscape.”
Yes. That’s plausible. Except for the fact the phone hasn’t been out all that long and by their own admission the launch of the Z10 didn’t go as well as they had hoped in the US. Thus this has to be a sign that BlackBerry products just are not resonating with smartphone buyers. No wonder the stock has plummeted to below $10 since their earnings announcement.
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This entry was posted on July 16, 2013 at 6:38 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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BlackBerry Z10’s Discounted….. Proof That They’re Not Selling?
The doom and gloom continues to cover BlackBerry like a dark cloud. Case in point, this news from the Wall Street Journal. Apparently, Z10 prices have been discounted down to as low as $49:
AT&T Inc. and Verizon Wireless, stung by slower sales of the all-touch-screen phone, have cut the price in half to $99 from $199 with a two-year contract. Best Buy Co. and Amazon.com Inc. are now offering the phone under contract for $49. Without the contract, the Z10 sells for about $700.
The price cuts put the Z10 at a steep discount to competing high-end phones from Samsung Electronics Co. and Apple Inc. AAPL that sell for $199 with a contract.
Discounting is common in smartphone marketing. Samsung recently discounted its Galaxy S3 ahead of the launch of a newer version of the phone. But such an early move by carriers and retailers to discount the Z10, just months after its late-March launch, suggest the phone isn’t selling well.
That’s pretty steep. BlackBerry puts some spin on this:
A BlackBerry spokesman said in a statement that “now is the right time to adjust the price” of the Z10 as the company introduces newer models.
“It’s part of life cycle management to tier the pricing for current devices to make room for the next ones,” he wrote in an email. “This is just one element of our marketing strategy that will ensure we remain aggressive in a very competitive market landscape.”
Yes. That’s plausible. Except for the fact the phone hasn’t been out all that long and by their own admission the launch of the Z10 didn’t go as well as they had hoped in the US. Thus this has to be a sign that BlackBerry products just are not resonating with smartphone buyers. No wonder the stock has plummeted to below $10 since their earnings announcement.
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This entry was posted on July 16, 2013 at 6:38 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.