Microsoft might be aspiring to compete with Apple in the tablet market, but it’s clearly not working. I say that because AllThingsDigital is reporting that the price of Surface tablets are being slashed:
On Sunday, the price of the 32 gigabyte Surface RT fell to $349 from $499, while the price of its $649 64GB counterpart dropped to $499. The cuts, telegraphed last week in a report from The Verge, are the latest in a series of Microsoft efforts to speed lagging sales of the device, which hasn’t garnered much interest from consumers. And unlike prior discounts, they extend to all markets in which the Surface RT is sold. And they’re to be offered indefinitely.
Evidently, the Surface RT giveaways and the half-off educational discount the company began offering earlier this summer haven’t whittled down inventory as much as Microsoft had hoped.
Well. That’s a massive hint that the Surface much like the BlackBerry Z10 that I just wrote about isn’t resonating with consumers. Clearly consumers would rather buy an iPad than a Microsoft Surface tablet. But you wouldn’t get that impression if you spoke to Microsoft:
“We’ve been seeing great success with pricing and cover promotions over the past several months on Surface RT in the U.S. and other markets,” a Microsoft spokesman toldAllThingsD. “People who buy Surface love Surface, and we’re excited about all those additional people out there sharing their excitement for Surface with other people.”
I don’t know any of those people who are sharing their excitement about Surface because most people I know who own tablets own iPads and the ones who don’t own iPads own Android tablets. Only one person owns a BlackBerry Playbook and nobody I know owns a Surface tablet. In fact Surface isn’t even on their radar. Which means that’s just like BlackBerry, they aren’t a player in the game.
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This entry was posted on July 16, 2013 at 6:46 am and is filed under Commentary with tags Microsoft. You can follow any responses to this entry through the RSS 2.0 feed.
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Microsoft Surface Gets The Discount Treatment
Microsoft might be aspiring to compete with Apple in the tablet market, but it’s clearly not working. I say that because AllThingsDigital is reporting that the price of Surface tablets are being slashed:
On Sunday, the price of the 32 gigabyte Surface RT fell to $349 from $499, while the price of its $649 64GB counterpart dropped to $499. The cuts, telegraphed last week in a report from The Verge, are the latest in a series of Microsoft efforts to speed lagging sales of the device, which hasn’t garnered much interest from consumers. And unlike prior discounts, they extend to all markets in which the Surface RT is sold. And they’re to be offered indefinitely.
Evidently, the Surface RT giveaways and the half-off educational discount the company began offering earlier this summer haven’t whittled down inventory as much as Microsoft had hoped.
Well. That’s a massive hint that the Surface much like the BlackBerry Z10 that I just wrote about isn’t resonating with consumers. Clearly consumers would rather buy an iPad than a Microsoft Surface tablet. But you wouldn’t get that impression if you spoke to Microsoft:
“We’ve been seeing great success with pricing and cover promotions over the past several months on Surface RT in the U.S. and other markets,” a Microsoft spokesman toldAllThingsD. “People who buy Surface love Surface, and we’re excited about all those additional people out there sharing their excitement for Surface with other people.”
I don’t know any of those people who are sharing their excitement about Surface because most people I know who own tablets own iPads and the ones who don’t own iPads own Android tablets. Only one person owns a BlackBerry Playbook and nobody I know owns a Surface tablet. In fact Surface isn’t even on their radar. Which means that’s just like BlackBerry, they aren’t a player in the game.
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This entry was posted on July 16, 2013 at 6:46 am and is filed under Commentary with tags Microsoft. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.