Here’s something that doesn’t happen every day. At least not in Canada. Toronto based startup Locationary has been acquired by Apple according to AllThingsDigital. The reason is simple:
Apple’s plans in this case are fairly obvious: Beef up its new mapping service. The troubled launch of Apple’s home-brewed mapping software last year sparked a world-wide consumer backlash capped by a rare apology from CEO Tim Cook. Since that time, Apple has been working hard behind the scenes to improve the service. “We’re putting all of our energy into making it right,” Cook said last December.
Seeing as Locationary uses crowdsourcing and a data exchange platform called Saturn to collect, merge and continuously verify a massive database of information on local businesses and points of interest around the world, this would greatly help Apple fix Apple Maps. We will have to see if this acquisition pans out by looking at the quality of Apple Maps in the near future.
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This entry was posted on July 19, 2013 at 1:10 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed.
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Apple Buys Toronto Based Startup To Help Fix Apple Maps
Here’s something that doesn’t happen every day. At least not in Canada. Toronto based startup Locationary has been acquired by Apple according to AllThingsDigital. The reason is simple:
Apple’s plans in this case are fairly obvious: Beef up its new mapping service. The troubled launch of Apple’s home-brewed mapping software last year sparked a world-wide consumer backlash capped by a rare apology from CEO Tim Cook. Since that time, Apple has been working hard behind the scenes to improve the service. “We’re putting all of our energy into making it right,” Cook said last December.
Seeing as Locationary uses crowdsourcing and a data exchange platform called Saturn to collect, merge and continuously verify a massive database of information on local businesses and points of interest around the world, this would greatly help Apple fix Apple Maps. We will have to see if this acquisition pans out by looking at the quality of Apple Maps in the near future.
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This entry was posted on July 19, 2013 at 1:10 pm and is filed under Commentary with tags Apple. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.