According to Juniper Research has found that more than 16bn transport and events tickets will be delivered annually to mobile handsets by 201, three times the volume expected this year. While adoption will be strong across a range of markets, volume growth will be driven by metro and bus deployments, most notably in the relatively untapped US market.
The report titled Mobile Ticketing Strategies: Air, Rail, Metro, Sports & Entertainment 2013-2018 noted that SMS-based solutions had achieved particularly strong adoption across markets such as Sweden, where mobile now accounts for 65% of bus ticketing sales. However, it argued that app-based alternatives delivering 2D barcodes were expected to gain greater traction elsewhere as smartphone adoption increased and would account for the majority of sales within the forecast period in developed markets.
Furthermore, the report highlighted that a number of companies across the transport and event ticketing sectors had recognised that mobile delivery offered the opportunity to add value to the ticketing process. It argued that integration of mobile ticketing platforms with loyalty programmes was key to customer retention, offered a means of upselling additional services and cross-promotional opportunities. The author of the report, Dr Windsor Holden said the following:
“The airline industry in particular has led the way in utilising mobile as a sales and loyalty channel. More than half of airlines are planning major investments in mobile over the next three years, employing mobile as a means of enhance customer self-service options throughout the end-to-end passenger travel process.”
Other findings from the report include:
- Transport operators should consider issuing smartphones to staff for mTicket validation
- The short-term opportunities for NFC ticketing are limited with a lack of implementation standards a key barrier to interoperability
If you want to see the future of mobile ticketing, you should take a look at this report.
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Mobile Ticketing Transactions to Triple to 16bn Annually Within Five Years: Juniper
According to Juniper Research has found that more than 16bn transport and events tickets will be delivered annually to mobile handsets by 201, three times the volume expected this year. While adoption will be strong across a range of markets, volume growth will be driven by metro and bus deployments, most notably in the relatively untapped US market.
The report titled Mobile Ticketing Strategies: Air, Rail, Metro, Sports & Entertainment 2013-2018 noted that SMS-based solutions had achieved particularly strong adoption across markets such as Sweden, where mobile now accounts for 65% of bus ticketing sales. However, it argued that app-based alternatives delivering 2D barcodes were expected to gain greater traction elsewhere as smartphone adoption increased and would account for the majority of sales within the forecast period in developed markets.
Furthermore, the report highlighted that a number of companies across the transport and event ticketing sectors had recognised that mobile delivery offered the opportunity to add value to the ticketing process. It argued that integration of mobile ticketing platforms with loyalty programmes was key to customer retention, offered a means of upselling additional services and cross-promotional opportunities. The author of the report, Dr Windsor Holden said the following:
“The airline industry in particular has led the way in utilising mobile as a sales and loyalty channel. More than half of airlines are planning major investments in mobile over the next three years, employing mobile as a means of enhance customer self-service options throughout the end-to-end passenger travel process.”
Other findings from the report include:
If you want to see the future of mobile ticketing, you should take a look at this report.
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This entry was posted on July 24, 2013 at 9:31 pm and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.