This is getting interesting. Bell is clearly threatened enough by the possible entry of Verizon that they’ve gone on the offensive by launching bell.ca/playfair with the following message:
Play fair – Give Canadian companies the same chance as U.S. competitors.
The site lists a press release, a open letter from George Cope addressed to all Canadians and a PDF of all the core issues as Bell sees them. In short, Bell is is playing the patriotic card to stop Verizon from entering the Canadian telco marketplace.
The fact that this website exists proves that just the mere mention of real competition scares the daylights out of the big three telcos. So in the case of Bell, instead of saying “Verizon’s coming, let’s get ready by making ourselves better in every way so we can compete against them” they wrap themselves in the flag and try to get the public to jump onside with them.
Except that I don’t think it will work.
The problem is that the Canadian public is fed up with looking at what others in the world pay for their telco services and concluding that they’re getting gouged. Thus they have little sympathy for Bell (not to mention Rogers and Telus). Plus you have a government up in Ottawa who has been very public about wanting lower prices for telco services for Canadians. Both of those mean that the chances of this campaign succeeding are not all that good.
Having said that, expect Rogers and Telus to start similar campaigns. I’m calling it now.
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This entry was posted on July 25, 2013 at 2:43 pm and is filed under Commentary with tags Bell, verizon. You can follow any responses to this entry through the RSS 2.0 feed.
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Bell Launches Website To Fight Verizon Entry
This is getting interesting. Bell is clearly threatened enough by the possible entry of Verizon that they’ve gone on the offensive by launching bell.ca/playfair with the following message:
Play fair – Give Canadian companies the same chance as U.S. competitors.
The site lists a press release, a open letter from George Cope addressed to all Canadians and a PDF of all the core issues as Bell sees them. In short, Bell is is playing the patriotic card to stop Verizon from entering the Canadian telco marketplace.
The fact that this website exists proves that just the mere mention of real competition scares the daylights out of the big three telcos. So in the case of Bell, instead of saying “Verizon’s coming, let’s get ready by making ourselves better in every way so we can compete against them” they wrap themselves in the flag and try to get the public to jump onside with them.
Except that I don’t think it will work.
The problem is that the Canadian public is fed up with looking at what others in the world pay for their telco services and concluding that they’re getting gouged. Thus they have little sympathy for Bell (not to mention Rogers and Telus). Plus you have a government up in Ottawa who has been very public about wanting lower prices for telco services for Canadians. Both of those mean that the chances of this campaign succeeding are not all that good.
Having said that, expect Rogers and Telus to start similar campaigns. I’m calling it now.
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This entry was posted on July 25, 2013 at 2:43 pm and is filed under Commentary with tags Bell, verizon. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.