Poll Says That Canadians Want Level Playing Field In Wireless Market

In something that is sure to be used by the big three telcos in the coming days, The Globe And Mail is reporting that a poll commissioned by two of the big three telcos and carried out by Nanos Research shows this:

The Nanos Research telephone survey of 2,000 Canadians found that 81 per cent of Canadians preferred that neither foreign, nor Canadian-owned telecommunications companies are favoured when Ottawa conducts an auction of highly-coveted wireless spectrum in January. The survey results are sure to be used by Canada’s major telecommunications companies in their high-profile public relations campaign against Ottawa’s plans to reserve half of the auctioned radio waves for foreign competitors.

And:

For instance, while 49.6 per cent of respondents said they either oppose or somewhat oppose “foreign-owned wireless telecommunications companies entering the Canadian market to compete for business,” the idea was supported or somewhat supported by 45.9 per cent.

“The main finding is that Canadians are open to competition, whether its from a foreign or Canadian company,” pollster Nik Nanos said. “It’s just that they’re not hot on giving an advantage in the marketplace to a foreign telecommunications company.”

The findings show this isn’t a “cut-and-dry issue – Canadians would like to see more competition,” he said, adding that the price of wireless service is also very important.

“People believe that for a market to function, it should be fairly even,” he said.

And finally:

The survey found 66.9 per cent of Canadians were either satisfied or somewhat satisfied with the “overall value” they receive from their wireless service. The percentage who said they were either dissatisfied or somewhat dissatisfied was 24.7 per cent.

Now the details on the survey are available here [Warning: PDF] for you to review. Take a look and make up your own mind as to whether this is valid or it’s a smokescreen by the big three. It’s a valid question seeing as two of the big three (Bell and Telus) commissioned this and the results are being printed in a newspaper that is owned by one of the big three (Bell).

As they say, there are lies, damm lies, and statistics. This the latter and it is sure to be argued by both sides of this argument today.

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