Juniper Research, has revealed that the Smartphone OS market will see new emerging players, such as Asha, Sailfish and emerging HTML 5 based OS players begin to gain ground in niche areas.
Juniper’s latest report, ‘Smartphone Futures: Differentiation Strategies & Emerging Opportunities 2013-2018’ forecasts sustained growth for Apple in the emerging markets over the forecast period, with Apple expected to announce a diversification in its product portfolio shortly. Apple and Samsung will continue to dominate the global market, shipping 17% more smartphones in 2018 than were shipped globally by all vendors in 2012. The new Juniper report found that Apple and Samsung’s global smartphone shipments will hit nearly 800 million by the end of 2018, compared with 677 million last year. Significant growth is expected across emerging markets such as the Indian Subcontinent and China. These areas will see particular growth in the Ultra-Economy and Economy sectors, with heavily localised handsets. Slower growth is forecast for the Ultra-Premium and Premium smartphone sectors, but only if they can offer clear differentiation within a crowded market.
Take a look at the report as it’s very interesting.
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This entry was posted on August 21, 2013 at 7:20 am and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed.
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Smartphone Market To Fragment In Emerging Markets: Juniper
Juniper Research, has revealed that the Smartphone OS market will see new emerging players, such as Asha, Sailfish and emerging HTML 5 based OS players begin to gain ground in niche areas.
Juniper’s latest report, ‘Smartphone Futures: Differentiation Strategies & Emerging Opportunities 2013-2018’ forecasts sustained growth for Apple in the emerging markets over the forecast period, with Apple expected to announce a diversification in its product portfolio shortly. Apple and Samsung will continue to dominate the global market, shipping 17% more smartphones in 2018 than were shipped globally by all vendors in 2012. The new Juniper report found that Apple and Samsung’s global smartphone shipments will hit nearly 800 million by the end of 2018, compared with 677 million last year. Significant growth is expected across emerging markets such as the Indian Subcontinent and China. These areas will see particular growth in the Ultra-Economy and Economy sectors, with heavily localised handsets. Slower growth is forecast for the Ultra-Premium and Premium smartphone sectors, but only if they can offer clear differentiation within a crowded market.
Take a look at the report as it’s very interesting.
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This entry was posted on August 21, 2013 at 7:20 am and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.