App-enabled Smart Watch Shipments to Reach 36 Million by 2018: Juniper

You’ve likely heard of so called ‘smart watches’ which are with functionality enhanced beyond timekeeping, often with features comparable to a PDA. Juniper’s latest report looks at this emerging technology in detail. Their latest report, Next Generation Smart Watches: Market Prospects 2013-2018’ argues that the entrance of Apple and Samsung into this sector – as suggested by recent trademarks and patents – will help to validate the category and act as a catalyst for other competitors to enter the space. The net result is that app-enabled smart watch shipments will reach 36 million per annum by 2018, compared to just over 1 million this year.

Here’s what report author Nitin Bhas had to say about the report:

“By educating and publicising this device segment to the consumer, Apple and Samsung will indeed act as a catalyst to the market. In addition, being a key influencer, these player’s entry into the smart watch segment will benefit existing smart watch players – providing an increase in awareness and adoption of other wearable devices”.

Key points in the report include:

  • Significant opportunities will arise for app developers – across the health, fitness, sports and communications segments.
  • App-enabled mobile wireless accessory shipments to approach 170 million by 2018

Needless to say, this is going to be a big market going forward. The report is a very interesting read and worth your time to look at.

 

 

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