I’m not sure how to read this as this could be seen as either a sign of desperation or setting the record straight. Either way, BlackBerry will be post an open letter to calm both customers and partners. The letter will be published in 30 different newspapers across nine countries says Reuters:
“Our customers read a lot about BlackBerry these days, as we make the headlines quite often – this has created a lot of noise and confusion” Frank Boulben, the company’s chief marketing officer, said in an interview.
“We want customers to know that they can continue to count on us – we are here to stay. We have substantial cash on our balance sheet and we have no debt. We are restructuring our cost base and this is a very painful transition, but it will make us financially stronger and we want to get that message directly to our customers.”
The open letter is being distributed via social media channels and being published in Tuesday’s edition of newspapers across the globe, including the Washington Post and Wall Street Journal in the United States, and the Globe and Mail and National Post in Canada.
So, the question is this: Is this setting the record straight or is this desperation? Seeing as attempts to sell itself aren’t going so well and its marketshare is plummeting along with its customer base, I’m betting on the latter.
Oh, to quote the late Steve Jobs, there’s one more thing:
Boulben said the company already has 6 million Android and iPhone customers pre-registered for the launch of its BlackBerry Messenger (BBM) service.
He said he expects the BBM to launch on both those platforms “within days,” adding that the company is confident that it fixed issues that arose after the initial cross-platform launch of the messaging service last month.
The company suspended the cross-platform launch last month, after an unofficial older version of BBM downloaded by a number of Android users caused issues with the messaging platform.
I’ll believe that when I see it.
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This entry was posted on October 14, 2013 at 10:22 pm and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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BlackBerry To Post Open Letter: You Can Count On Us
I’m not sure how to read this as this could be seen as either a sign of desperation or setting the record straight. Either way, BlackBerry will be post an open letter to calm both customers and partners. The letter will be published in 30 different newspapers across nine countries says Reuters:
“Our customers read a lot about BlackBerry these days, as we make the headlines quite often – this has created a lot of noise and confusion” Frank Boulben, the company’s chief marketing officer, said in an interview.
“We want customers to know that they can continue to count on us – we are here to stay. We have substantial cash on our balance sheet and we have no debt. We are restructuring our cost base and this is a very painful transition, but it will make us financially stronger and we want to get that message directly to our customers.”
The open letter is being distributed via social media channels and being published in Tuesday’s edition of newspapers across the globe, including the Washington Post and Wall Street Journal in the United States, and the Globe and Mail and National Post in Canada.
So, the question is this: Is this setting the record straight or is this desperation? Seeing as attempts to sell itself aren’t going so well and its marketshare is plummeting along with its customer base, I’m betting on the latter.
Oh, to quote the late Steve Jobs, there’s one more thing:
Boulben said the company already has 6 million Android and iPhone customers pre-registered for the launch of its BlackBerry Messenger (BBM) service.
He said he expects the BBM to launch on both those platforms “within days,” adding that the company is confident that it fixed issues that arose after the initial cross-platform launch of the messaging service last month.
The company suspended the cross-platform launch last month, after an unofficial older version of BBM downloaded by a number of Android users caused issues with the messaging platform.
I’ll believe that when I see it.
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This entry was posted on October 14, 2013 at 10:22 pm and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.