A new report from Juniper Research has found that 249mn cards will be used for contactless payments next year, driven by the global migration to EMV (Europay, MasterCard, Visa) standards-based CHIP & PIN and rising contactless infrastructure at the Point of Sale (POS).
According to the report – Contactless Payment Cards: Market Prospects 2013-2018 – growth in usage will initially be driven by early adopter markets such as Australia, Canada, Poland and the UK. In the medium term, user numbers will be enhanced by substantial takeup in the US following the mandated transition from magnetic-stripe cards.
The report observed that growth in the UK had been bolstered by ticketing as well as retail usage, with more than 3.5mn London bus journeys paid for via contactless payment cards since November 2012. It also highlighted the strong retailer proposition offered by contactless, with faster throughput at checkout, reduced cash handling and increased customer retention allied to an opportunity to use contactless as a mechanism for greater consumer engagement in the form of loyalty cards.
However, the report cautioned that despite recent deployments, contactless POS terminals still accounted for a small minority of the total in nearly all markets, meaning that opportunities for usage were still severely constrained. Report author Dr Windsor Holden had this to say:
“We’re still at a comparatively early stage in the consumer contactless journey. Awareness of – and confidence in – the technology needs to increase substantially before we move to true mass adoption.”
Other findings from the report include:
- Growth is being fuelled by increased contactless transaction limits in key markets
- Where multiple contactless cards are presented in a wallet at a card reader, it is possible for the wrong card to be charged
Contactless payment is the way of the future and this report will give you a glimpse of what that future looks like.
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This entry was posted on November 19, 2013 at 7:27 am and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed.
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Nearly 250mn Credit Or Debit Cards To Be Used For Contactless Payment Next Year: Juniper
A new report from Juniper Research has found that 249mn cards will be used for contactless payments next year, driven by the global migration to EMV (Europay, MasterCard, Visa) standards-based CHIP & PIN and rising contactless infrastructure at the Point of Sale (POS).
According to the report – Contactless Payment Cards: Market Prospects 2013-2018 – growth in usage will initially be driven by early adopter markets such as Australia, Canada, Poland and the UK. In the medium term, user numbers will be enhanced by substantial takeup in the US following the mandated transition from magnetic-stripe cards.
The report observed that growth in the UK had been bolstered by ticketing as well as retail usage, with more than 3.5mn London bus journeys paid for via contactless payment cards since November 2012. It also highlighted the strong retailer proposition offered by contactless, with faster throughput at checkout, reduced cash handling and increased customer retention allied to an opportunity to use contactless as a mechanism for greater consumer engagement in the form of loyalty cards.
However, the report cautioned that despite recent deployments, contactless POS terminals still accounted for a small minority of the total in nearly all markets, meaning that opportunities for usage were still severely constrained. Report author Dr Windsor Holden had this to say:
“We’re still at a comparatively early stage in the consumer contactless journey. Awareness of – and confidence in – the technology needs to increase substantially before we move to true mass adoption.”
Other findings from the report include:
Contactless payment is the way of the future and this report will give you a glimpse of what that future looks like.
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This entry was posted on November 19, 2013 at 7:27 am and is filed under Commentary with tags Juniper. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.