Telus T-UP Upgrade Program Hits The Streets

I have to admit that this has caught my attention seeing as I am shopping around for a new cellular provider at the moment. Telus sent me some news about a new mid-term upgrade program called T-UP. Here’s how it works.

Customers activating or renewing a new iPhone with AppleCare+ have the option of adding the $9/month T-UP! feature to their account. After 12 months, the customer will be eligible to upgrade to a new device. All they have to do is return their current iPhone in good working order and purchase any new device on a two-year term and their existing device balance is waived.

Without T-UP! customers must pay off their device balance ($245 for an iPhone 5s) to upgrade after a year. However, when customers add the T-UP! feature to their account, they only pay $108 over a one year span, which means they save $142 overall. Check out this chart for the breakdown:

 

Customer adds T-UP!

 

Customer doesn’t add T-UP!

Customer purchases iPhone 5s 16GB:

$229

(Device Balance $490)

 

Customer purchases iPhone 5s 16GB:

$229

(Device Balance $490)

 

Customer pays T-UP! monthly ($9 x 12):

$108

Customer doesn’t pay T-UP! monthly:

$0

 

After 12 months, customer trades in his device and his Device Balance ($245) is waived:

$0

 

After 12 months, customer keeps his device and owes his Device Balance:

$245

 

Currently T-UP! is available when customers purchase a new iPhone with AppleCare+; however, they are planning to expand this program to additional devices in the near future.

For more information on T-UP! visit telus.com/tup.

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