BlackBerry has posted a new open letter to their customers. Specifically enterprise customers. This one comes from acting (though one suspects he won’t be acting for long) CEO John Chen. Here’s a excerpt:
We’re going back to our heritage and roots – delivering enterprise-grade, end-to-end mobile solutions. As we refocus back to our roots, BlackBerry will target four areas: handsets, EMM solutions, cross-platform messaging, and embedded systems. And, just as important, we will continue to invest in enterprise and security related R&D during our restructuring period.
In short, reports of our death are greatly exaggerated.
That I read as BlackBerry is officially giving up on the consumer market. Oh, and they’re not dead. There’s more:
We’re serious about multi-platform MDM and even more serious about multi-platform EMM. We deliberately moved to a new platform with BES10 last year. Making this change enables us to manage all devices, turbo-charge BYOD initiatives, and provide the very best management experience.
Our competitors want you to think that BES only manages BlackBerry devices, and that we are somehow more expensive than other MDMs. This is false.
That translates to “You can use our stuff to manage all your stuff so don’t give up on our stuff.”
The letter seems to be very direct and to the point and it hints at more to come. I’m not sure if this affects my perception of BlackBerry, but it can’t hurt. Right?
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This entry was posted on December 2, 2013 at 12:10 pm and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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BlackBerry Posts Open Letter To Enterprise Customers
BlackBerry has posted a new open letter to their customers. Specifically enterprise customers. This one comes from acting (though one suspects he won’t be acting for long) CEO John Chen. Here’s a excerpt:
We’re going back to our heritage and roots – delivering enterprise-grade, end-to-end mobile solutions. As we refocus back to our roots, BlackBerry will target four areas: handsets, EMM solutions, cross-platform messaging, and embedded systems. And, just as important, we will continue to invest in enterprise and security related R&D during our restructuring period.
In short, reports of our death are greatly exaggerated.
That I read as BlackBerry is officially giving up on the consumer market. Oh, and they’re not dead. There’s more:
We’re serious about multi-platform MDM and even more serious about multi-platform EMM. We deliberately moved to a new platform with BES10 last year. Making this change enables us to manage all devices, turbo-charge BYOD initiatives, and provide the very best management experience.
Our competitors want you to think that BES only manages BlackBerry devices, and that we are somehow more expensive than other MDMs. This is false.
That translates to “You can use our stuff to manage all your stuff so don’t give up on our stuff.”
The letter seems to be very direct and to the point and it hints at more to come. I’m not sure if this affects my perception of BlackBerry, but it can’t hurt. Right?
Share this:
Like this:
Related
This entry was posted on December 2, 2013 at 12:10 pm and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.