The Latest Rogers Innovation Report Introduces You To “Generation D”

Meet “Generation D” and you’re a member if you have a wireless device. So in Canada, that means that you’re one of 27 million people out there. And a survey conducted by Harris Decima on behalf of Rogers found a bunch of other interesting tidbits:

  • Nearly half (39%) of Canadians believe virtual communication will replace face-to-face interactions and half (50%) expect to converse exclusively through text, social media and email in the next five years.
  • 28% per cent would be willing to skip their morning coffee in exchange for anytime, anywhere Internet.
  • 52% of those who own a smartphone spend an average of 70% of the day with their phone within reach.

Rogers has put together a very interesting infographic with everything that I just mentioned and more:

ROGERS COMMUNICATIONS INC. - You Rang? Report finds Canadian 'Ge

 

Rogers has also posted a video to YouTube if infographics aren’t for you:

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