At today’s Wavefront Wireless Summits in Vancouver, Rogers announced Mobile Shopper, a machine-to-machine (M2M) solution that will enable customers to engage with brands in-store through mobile offers, applications and mobile payments technology all with their smartphone. RioCan, Canada’s largest owner of shopping centres is the first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres.
The Mobile Shopper platform works by combining a wireless network connection with mobile applications to deliver relevant content – such as daily offers and promotions – to customers that choose to opt in to the service on their mobile device. Retailers gain insights with this data to help them drive in-store traffic and provide added value to customers. Today, RioCan is trialing Smart Wi-Fi, part of the Mobile Shopper solution that is helping improve the customer experience and their business.
Mobile Shopper can help the retail experience by:
- Enabling customers to engage with their favourite retailers across multiple channels from social media to the web and the store;
- Ensuring customers get targeted and personalized offers, messages and information that are relevant to them;
- Offering an efficient transaction process with mobile point-of-sale solutions and tap-and-go technology.
This appears to be tied into Rogers Alerts which was launched last year. It’s a very interesting play and I’ll be looking into this further.
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This entry was posted on February 4, 2014 at 7:32 pm and is filed under Commentary with tags Rogers. You can follow any responses to this entry through the RSS 2.0 feed.
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Rogers Mobile Shopper Announced
At today’s Wavefront Wireless Summits in Vancouver, Rogers announced Mobile Shopper, a machine-to-machine (M2M) solution that will enable customers to engage with brands in-store through mobile offers, applications and mobile payments technology all with their smartphone. RioCan, Canada’s largest owner of shopping centres is the first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres.
The Mobile Shopper platform works by combining a wireless network connection with mobile applications to deliver relevant content – such as daily offers and promotions – to customers that choose to opt in to the service on their mobile device. Retailers gain insights with this data to help them drive in-store traffic and provide added value to customers. Today, RioCan is trialing Smart Wi-Fi, part of the Mobile Shopper solution that is helping improve the customer experience and their business.
Mobile Shopper can help the retail experience by:
This appears to be tied into Rogers Alerts which was launched last year. It’s a very interesting play and I’ll be looking into this further.
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This entry was posted on February 4, 2014 at 7:32 pm and is filed under Commentary with tags Rogers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.