This has to sting for Microsoft.
Reports suggest that Ford is about to dump Microsoft as the provider of their Sync infotainment software for BlackBerry’s QNX OS. The same underpinnings that powers BB10 devices:
Using QNX will be less expensive than licensing Microsoft technology and will improve the flexibility and speed of the next Sync system, the people, who asked not to be identified because the decision hasn’t been made public, said Feb. 22. Ford has more than 7 million vehicles on the road with Sync using Microsoft voice-activated software to make mobile-phone calls and play music.
This has to be a huge vote of confidence for BlackBerry and if you’re Microsoft, this must, really, hurt because Ford made a big deal about being in bed with Microsoft when Sync first appeared. I also wonder if existing Sync owners will get an upgrade or does this only apply to new owners who buy new cars?
Assuming that this is true of course. We’ll see if it is or not soon enough I suppose.
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This entry was posted on February 24, 2014 at 5:19 pm and is filed under Commentary with tags BlackBerry, Ford, Microsoft. You can follow any responses to this entry through the RSS 2.0 feed.
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REPORT: Ford Dumps Microsoft For BlackBerry QNX
This has to sting for Microsoft.
Reports suggest that Ford is about to dump Microsoft as the provider of their Sync infotainment software for BlackBerry’s QNX OS. The same underpinnings that powers BB10 devices:
Using QNX will be less expensive than licensing Microsoft technology and will improve the flexibility and speed of the next Sync system, the people, who asked not to be identified because the decision hasn’t been made public, said Feb. 22. Ford has more than 7 million vehicles on the road with Sync using Microsoft voice-activated software to make mobile-phone calls and play music.
This has to be a huge vote of confidence for BlackBerry and if you’re Microsoft, this must, really, hurt because Ford made a big deal about being in bed with Microsoft when Sync first appeared. I also wonder if existing Sync owners will get an upgrade or does this only apply to new owners who buy new cars?
Assuming that this is true of course. We’ll see if it is or not soon enough I suppose.
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This entry was posted on February 24, 2014 at 5:19 pm and is filed under Commentary with tags BlackBerry, Ford, Microsoft. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.