Fido is re-branding using cats instead of dogs. I thought this was an April Fools joke until I came across this press release that seems to imply it may not be:
“Dogs have been the face of Fido for the past 18 years and we see this change as a reflection of our customers’ growing passion for the Internet. We are consistently listening to the wants and interests of our customers, and what they want are cats,” said Shelagh Stoneham, senior vice president and general manager brands and marketing communications, Fido Solutions Inc. “We thank our dog ambassadors for their years of dedicated service and are excited to introduce the cat as the cuddly and curious face of Fido. Can we excel with this new brand breed? Yes we cat.”
While the well-known Fido doghouse may be replaced by a cat den, Fido will continue to provide customers with the same great prices and excellent customer service. No hairballs included.
To add to that, they’ve also posted this video on Youtube:
Plus they’ve changed Fido.ca, Facebook, Google+, and Twitter to reflect this re-branding effort.
If this is an April Fools joke, it’s one of the best ones that I’ve seen. If it’s not, it will definitely garner attention.
This entry was posted on April 1, 2014 at 11:25 am and is filed under Commentary with tags Fido. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Fido Changes Brand Ambassador To A Cat [UPDATED]
Fido is re-branding using cats instead of dogs. I thought this was an April Fools joke until I came across this press release that seems to imply it may not be:
“Dogs have been the face of Fido for the past 18 years and we see this change as a reflection of our customers’ growing passion for the Internet. We are consistently listening to the wants and interests of our customers, and what they want are cats,” said Shelagh Stoneham, senior vice president and general manager brands and marketing communications, Fido Solutions Inc. “We thank our dog ambassadors for their years of dedicated service and are excited to introduce the cat as the cuddly and curious face of Fido. Can we excel with this new brand breed? Yes we cat.”
While the well-known Fido doghouse may be replaced by a cat den, Fido will continue to provide customers with the same great prices and excellent customer service. No hairballs included.
To add to that, they’ve also posted this video on Youtube:
Plus they’ve changed Fido.ca, Facebook, Google+, and Twitter to reflect this re-branding effort.
If this is an April Fools joke, it’s one of the best ones that I’ve seen. If it’s not, it will definitely garner attention.
UPDATE: This was an April Fools Joke:
Well played Fido. Well Played.
Share this:
Like this:
Related
This entry was posted on April 1, 2014 at 11:25 am and is filed under Commentary with tags Fido. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.