Rogers Cuts Partnership Deal With Vodafone

Rogers yesterday announced that they have entered into a partnership deal with Vodafone who is one of the largest telcos in the world:

Under the non-equity agreement, Rogers becomes Vodafone’s exclusive partner in Canada and the two companies will explore new business opportunities as well as offer customers a range of products and services, including 4G roaming services.

Multinational customers of Vodafone Global Enterprise will benefit from the addition of Canada to their existing contracts for international managed services. In addition, Rogers will be able to draw on Vodafone’s expertise in building and developing 4G mobile broadband networks, working with leading global equipment providers.

Rogers CEO Guy Laurence was formerly the head of Vodafone UK, so clearly what he’s done is opened up his rolodex and phoned a few buddies to get this deal done. As I am typing this, my wife asked if this would result in lower roaming rates for Rogers customers. My thought is maybe. But I wouldn’t hold my breath on that happening anytime soon, if it happens at all. Thus you’ll have to go back to using unlocked phones with local SIM cards (which is what I do). But it should allow Rogers to get some economies of scale that should lower their costs, which may or may not be passed along to the consumer. Still this is an intriguing deal that is worth noting.

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