Sony Annouces Xperia C3… A Smartphone For Selfies…. Cue The End Of The World

This whole selfie craze has gotten out of hand in my opinion. Exhibit A is this announcement from Sony of their new smartphone, the Xperia C3:

“Xperia C3 is a unique new smartphone from Sony, created to offer the ultimate social sharing experience with a new powerful ‘PROselfie cam’. It also presents a combination of the best of Sony, with leading digital imaging technology and brilliant specs and performance all for a mid-range price” says Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications.

“The rise of selfies shows no signs of abating – its usage has increased by 17,000% since 2012 with the word officially being added to the Oxford English Dictionary in 2013. We’re excited to offer SONY’s first ‘PROselfie Smartphone’ and play a part in this global phenomenon.”

For those of you who care about the specs, here’s what this phone is packing:

  • 5.5-inch 720p display
  • 8MP camera on the back
  • 5MP camera on the front with an 80 degree field of view to optimize your selfie
  • Built in apps to optimize your selfie habits
  • A quad-core 1.2GHz processor
  • 8GB internal storage with 1GB RAM
  • Android 4.4 KitKat
  • LTE with dual SIM capability

The phone is scheduled to start shipping in China this August. No word on when the rest of the planet descends further into selfie hell gets this phone. Below is a video that highlights the phone and many of its key features:

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