Netfilx was the first to praise or shame ISPs when it comes to the ability to watch video via their ISP Speed Index. Now YouTube has joined the party. But they’re clearly just going the shame route when it comes to letting the world know how ISPs perform when watching video.
Let’s say that you’re watching the latest cat video and it’s kind of jerky or blurry. You might see the words “Experiencing interruptions?” on the bottom left of the video with the words “find out why” on the right. When you click “find out why” it takes you to this page which dishes the dirt on why you can’t watch the latest cat video with any decent amount of quality. What YouTube is basically doing is pushing you to complain to your ISP under the logic that if the ISP hears enough complaints, they’ll do something to resolve the situation. It also likely will highlight ISPs that are not playing nice with certain types of traffic. That’s great in theory. I am not sure that in practice that this will work. But it is worth watching if for no other reason to see if ISPs who are the targets of these messages do something to improve their performance when it comes to YouTube video, or if they call up a lawyer or two to go after Google.
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This entry was posted on July 8, 2014 at 10:21 am and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed.
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YouTube Shaming ISPs That Have Poor Performance
Netfilx was the first to praise or shame ISPs when it comes to the ability to watch video via their ISP Speed Index. Now YouTube has joined the party. But they’re clearly just going the shame route when it comes to letting the world know how ISPs perform when watching video.
Let’s say that you’re watching the latest cat video and it’s kind of jerky or blurry. You might see the words “Experiencing interruptions?” on the bottom left of the video with the words “find out why” on the right. When you click “find out why” it takes you to this page which dishes the dirt on why you can’t watch the latest cat video with any decent amount of quality. What YouTube is basically doing is pushing you to complain to your ISP under the logic that if the ISP hears enough complaints, they’ll do something to resolve the situation. It also likely will highlight ISPs that are not playing nice with certain types of traffic. That’s great in theory. I am not sure that in practice that this will work. But it is worth watching if for no other reason to see if ISPs who are the targets of these messages do something to improve their performance when it comes to YouTube video, or if they call up a lawyer or two to go after Google.
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This entry was posted on July 8, 2014 at 10:21 am and is filed under Commentary with tags Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.