BlackBerry Isn’t Sweating Loss Of Ford…. At Least Not Publicly

Yesterday, Ford Motor Company announced that they were ditching BlackBerry for iOS devices. That’s not a minor switch as it covers thousands of devices. The one thing that I didn’t have was BlackBerry’s side of the story. The Wall Street Journal got an answer of sorts:

BlackBerry played down the significance of Ford’s decision.

“While we can’t comment on this customer, we understand that there is diversity and choice in the market. Whether customers choose iOS, Android, Windows or BlackBerry devices, BlackBerry has the mobility management software to securely manage any device,” a BlackBerry spokeswoman said in an email.

Okay. We really didn’t learn much there. But it’s a pretty safe bet that a defection that is this large isn’t going over well in Waterloo. It’s also a safe bet that efforts are being made to make sure that there are no further defections like this.

 

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